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David Ogilvy

Make Me an Offer I Can't Refuse

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.

How to Take a Massive Leap Forward in Your Writing Through One Simple Exercise

Mitch Horowitz | Posted 11.19.2013 | Books
Mitch Horowitz

In finding my own voice as a historical writer, I benefited years ago from an exercise that I am convinced can help anyone to write -- and express a point of view -- more clearly and convincingly.

Risky Business: Management Wisdom Gleaned From 80s Movies

Gregg S. Lipman | Posted 11.06.2013 | Business
Gregg S. Lipman

In the ten years since I co-founded a brand agency, I've often been asked, "Who or what is your greatest professional influence?" And while I'd love to say something intellectual, the truth is, much of the wisdom I refer to on a daily basis comes from the comedic films of the 1980s.

Despite What You Believe, Celebrities + Sex Doesn't Sell

Ira Kalb | Posted 04.29.2013 | Business
Ira Kalb

Too many companies use celebrities and sex without really thinking or understanding the effectiveness they will have in selling products.

Was It Good For You? Getting Customers to Feel Something About Your Product

Bob Berkowitz | Posted 05.16.2012 | Business
Bob Berkowitz

Two of the biggest giants in advertising appeared to have had seemingly contradictory points of view of how to best get people to buy stuff.

Message to Hollywood: The Viewer Is Not a Moron

John Farr | Posted 06.24.2013 | Entertainment
John Farr

It seems increasingly evident that Hollywood has been taken over by people who know and care very little about the movies themselves, but who live to target and promote formulaic, forgettable pap.

Mad Men: "Seven Twenty Three" -- HuffPost Review

William Bradley | Posted 05.25.2011 | Entertainment
William Bradley

What "Seven Twenty Three" is is Don Draper's Waterloo. Or I should say, Dick Whitman's Waterloo. That's the day in 1963 on which Don Draper/Dick Whitman gets lassoed.