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David Ogilvy

Despite What You Believe, Celebrities + Sex Doesn't Sell

Ira Kalb | Posted 04.29.2013 | Business
Read More: Paris Hilton, Media Post, Ad Metrix, Celebrities, Ipsos, Center for Media Research, Jack in the Box, Sex, Ad Age, David Ogilvy, Selling, Chubb Corp., Ogilvy & Mather, Go Daddy, Business News
Ira Kalb

Too many companies use celebrities and sex without really thinking or understanding the effectiveness they will have in selling products.

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Was It Good For You? Getting Customers to Feel Something About Your Product

Bob Berkowitz | Posted 05.16.2012 | Business
Read More: Feelings, Emotions, Apple, Advertising, Dell, David Ogilvy, Marketing, William Bernbach, Business News
Bob Berkowitz

Two of the biggest giants in advertising appeared to have had seemingly contradictory points of view of how to best get people to buy stuff.

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Message to Hollywood: The Viewer Is Not a Moron

John Farr | Posted 05.25.2011 | Entertainment
Read More: David Ogilvy, Best Movies on DVD, Sex and the City 2, Best Movies by Farr, Advertising, Thirteen/WNET, Movies, Hollywood, Entertainment News
John Farr

It seems increasingly evident that Hollywood has been taken over by people who know and care very little about the movies themselves, but who live to target and promote formulaic, forgettable pap.

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Mad Men: "Seven Twenty Three" -- HuffPost Review

William Bradley | Posted 05.25.2011 | Entertainment
Read More: 1960s, Military Draft, Liberal Republicans, Nelson Rockefeller, Robert Morse, Jon Hamm, New York, Elisabeth Moss, Andy Warhol, Roger Sterling, Matthew Weiner, Betty Draper, Advertising, Don Draper, January Jones, John Slattery, Rockefeller Republicans, John F. Kenendy, Bert Cooper, Mad Men, Peggy Olsen, Environmentalism, David Ogilvy, Conrad Hilton, Mad Men Episode Recap, Mad Men Recap, Mad Men Season Three, Entertainment News
William Bradley

What "Seven Twenty Three" is is Don Draper's Waterloo. Or I should say, Dick Whitman's Waterloo. That's the day in 1963 on which Don Draper/Dick Whitman gets lassoed.

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