Too many companies use celebrities and sex without really thinking or understanding the effectiveness they will have in selling products.
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Two of the biggest giants in advertising appeared to have had seemingly contradictory points of view of how to best get people to buy stuff.
It seems increasingly evident that Hollywood has been taken over by people who know and care very little about the movies themselves, but who live to target and promote formulaic, forgettable pap.
What "Seven Twenty Three" is is Don Draper's Waterloo. Or I should say, Dick Whitman's Waterloo. That's the day in 1963 on which Don Draper/Dick Whitman gets lassoed.
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