Yin Rani, VP of Integrated Marketing at Campbell's Soup Company, spent some time with me at Cannes to talk about her new role at the CPG giant. Having joinied Campbell's in December, Yin is responsible for establishing the strategic direction for Campbell's advertising, media, global design and digital marketing and social media.
These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials. At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth.
The Chief Creative Officer of Moxie, Anthony Reeves, and I chatted at CES a few weeks ago about brands embracing technology in order to make meaningful connections with consumers. Watch as he and I discuss the power of an idea, the challenges that come with the ever-changing tech landscape, and why we both love working in digital.