Generational Marketing can create powerful associations between a brand and a segment's formative experiences. Nostalgia is rich with opportunities for deeply personal brand interactions.
When hiking without shoes, each step is a new sensation. The sudden jolt of a sharp rock sends chills up my spine. But in the next step, I am greeted by a soothing cool stone and then a warm patch of dried leaves.
Why do children sleep better than adults? Innovative areas of neurology and bio-psychology indicate that due to stress and poor nutrition, adults are experiencing neurotransmitter imbalances.