This is far more than just a battle over the shape of mouse ears. This is a battle between a company and character that has had a turn in the spotlight for more than long enough, and a modern musician who is trying to make his image and name known.
Dispensable income and social networking tendencies of EDM fans have bolstered the global EDM market to the tune of $6.2 billion dollars. The commercialization of EDM has embittered fans and DJs alike, causing Deadmau5 to rename the genre "Event Driven Marketing."
"I think it's super pop. I think it's pop, I think it's modern, I think it's current and it fits right in today with all of these danceable tunes. It does all of those things, it's drivable in the car. That's always the test."
If you have turned on the radio, watched TV, or attended a music festival in the last several years you have likely noticed the Electronic Dance Music DJs and producers flooding the market. EDM is the fastest growing mainstream genre in the United States.
As the DJ moves from club booths to festival stages, the equipment has become increasingly varied. And as the lines continue to blur between a DJ who mixes and a producer who presses play, questions of authenticity have been raised.