Death of Advertising

The Mad Men Are Dead -- Long Live Engagement

Brett King | Posted 05.25.2011

Read More: Media Buy, Mad Men, Failing Metrics, Advertising, Campaign, Ad Placement, Branding, Death of Advertising, Engagement Banking, Below-the-Line, Technology News
Brett King

In October 1994, HotWired made history by placing on their website the very first banner ad for none other than AT&T. That may not have seemed significant at the time, but it represented a very significant shift in advertising modality.

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Reports of the Death of Advertising Are Exaggerated

Jarvis Coffin | Posted 05.25.2011

Read More: Buzzmachine, Online Advertising, Jeff Jarvis, Accountability, Internet Advertising, Death of Advertising, Media News
Jarvis Coffin

Newspapers, TV and advertising aren't dying. There may be a few deaths in the family, but the distinguished line of TV, print and advertising inheritors can look forward to a continued life of citizenship.

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