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Debeers

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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Tiffany's Looks To Africa As Diamond Industry Shifts

Wall Street Journal | By VANESSA O'CONNELL | Posted 10.26.2009 | Business

Read More: Retailers, Strike, Diamonds, Cutting, Diamond Mining, Debeers, Manufacturing, Laurelton Factory, Diamond Polishing, Jwaneng Diamond Mine, Jwaneng Mine, Retail, Sourcing, Jewelry, Diamond Sourcing, South Africa, Tiffany's, Unions, Diamond Cutting, Mining, Africa, Botswana, Aids, Polishing, Sa, Mogoditshane, Business News

In a windowless factory in this African village, Tiffany is teaching more than 80 workers to transform raw diamonds into gems for Tiffany engagement r...

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Diamonds: The Lure Of The Engagement Ring

Huffington Post | Posted 04.26.2008 | Living

Read More: Debeers, Diamonds, Diamond Industry, Engagement Rings, Largest Diamond in the World, Diamond Rings, Diamond Auction, Blood Diamond, History of Engagement Ring, Most Expensive Diamond in the World, Living News

It's wedding season and in honor of the oh-so-many pending nuptials, Tangomag has a story on the history and luxurious lure of the diamond engagement ...

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