Brand Management in China: Three Golden Rules
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
Wall Street Journal | By VANESSA O'CONNELL | Posted 10.26.2009 | Business
In a windowless factory in this African village, Tiffany is teaching more than 80 workers to transform raw diamonds into gems for Tiffany engagement r...
Huffington Post | Posted 04.26.2008 | Living
It's wedding season and in honor of the oh-so-many pending nuptials, Tangomag has a story on the history and luxurious lure of the diamond engagement ...
Tom Doctoroff | Posted 11.11.2009 | World