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Debeers

He's About To Learn Why This Is A Total Scam

Posted 02.14.2014 | Comedy

You have to spend two months salary? Diamonds are forever? Nope and nope. Look, we've all heard that buying diamond engagement rings are a scam,...

Diamonds Are Forever? Not Even Close

Linda Constant | Posted 02.21.2013 | World
Linda Constant

Botswana, well known for their diamond industry, is now experiencing a setback despite its relatively positive deal with DeBeers back in the 1960s.

Doing Business in China: How to Win

Tom Doctoroff | Posted 09.29.2012 | Business
Tom Doctoroff

The Chinese consumer is becoming modern and international, but not Western. In my book, What Chinese Want, I outline a few "golden rules" successful ...

The Faithful Shopper: Shopping For Your Heart

Faith Hope Consolo | Posted 05.25.2011 | New York
Faith Hope Consolo

My family, like so many others', has been touched by heart disease, and I'm determined that no one else's family should be.

Merry Christmas, China!

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

Just because China has embraced Christmas does not mean the country is becoming Western. Looks can be deceiving. Christmas tunes play on radio sta...

The Confucian Consumer and Chinese Luxury: FAQs

Tom Doctoroff | Posted 05.25.2011 | Business
Tom Doctoroff

Why is China's luxury population so young compared to economies in other nations? They're very young for one simple reason: China is an incredibly amb...

Sex in China: Prudence and Prurience

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

In China, there is tension between a new reality of "progressive" behavior and traditional cultural imperatives.

China's Senior Market: Gray Today, Golden Tomorrow

Tom Doctoroff | Posted 05.25.2011 | Business
Tom Doctoroff

Marketers must realize that, as incomes rise, the Middle Kingdom will become more modern, more international, but not more Western. Goods must be positioned in accordance with cultural imperatives.

Tiffany's Looks To Africa As Diamond Industry Shifts

Wall Street Journal | By VANESSA O'CONNELL | Posted 05.25.2011 | Business

In a windowless factory in this African village, Tiffany is teaching more than 80 workers to transform raw diamonds into gems for Tiffany engagement r...

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

Diamonds: The Lure Of The Engagement Ring

Huffington Post | Posted 11.17.2011 | Healthy Living

It's wedding season and in honor of the oh-so-many pending nuptials, Tangomag has a story on the history and luxurious lure of the diamond engagement ...