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Delta Cool

Delta Bought a Stake in Virgin Atlantic for the 'Cool' Factor

Skift | Posted 02.12.2013 | Business
Skift

Beyond $120 million in annual synergies, an expanded presence at Heathrow and a bulked-up network, a relatively stodgy Delta Air Lines views its new 49 percent stake in Virgin Atlantic as an investment in British and Richard-Branson-cool.