Last week, Chip Bergh, the CEO of Levi Strauss & Company, caused quite a stir. In response to a question about how often we should wash our jeans, he admitted that he hadn't washed the jeans he was wearing in a year. Really, a whole year.
Stomping around the grounds of SXSW, I canvassed events from FADER Fort to The Illmore that featured artsits ranging from Sam Smith to Future. As I hopped around from one event to the next, two major fashion trends stood out: neon sneakers and vintage denim pieces.
Before you set foot into The Buckle, take a few minutes to mentally prepare yourself for any number of possibilities. There's a good chance that your style will be scrutinized, your patience will be tested and your head will explode.
Denim has been reinvigorated as an industry in recent years, particularly with menswear focused brands like Naked & Famous, Baldwin Denim and Raleigh Denim, but I/O strives to be well suited for the tech junkie...or at least the guy who's hand is glued to his iPhone.