Before you set foot into The Buckle, take a few minutes to mentally prepare yourself for any number of possibilities. There's a good chance that your style will be scrutinized, your patience will be tested and your head will explode.
Denim has been reinvigorated as an industry in recent years, particularly with menswear focused brands like Naked & Famous, Baldwin Denim and Raleigh Denim, but I/O strives to be well suited for the tech junkie...or at least the guy who's hand is glued to his iPhone.
It's Leap Day! The date when by tradition, women can propose marriage to the men in their lives. Of course, women have been disregarding this for years, but today is a perfect excuse to buy a gift for your favorite guy.
By 2011, blue jeans temporarily fell out of favor as red jeans became the red-hot pants. Now the blue- and bright-jean trends have converged: Fashion bloggers of all ages and sizes are pairing denim shirts with either traditional or red jeans.
If you've ever struggled, shimmied or even slipped into a pair, this best describes your relationship with denim: it's complicated. No matter your genes, jeans generally come up short... or long... or tight... or wide.
I've realized why denim has withstood the test of time: it is one of the few articles of clothing that is perennially associated with youth. Every generation has a silhouette, just like every person in America has his or her favorite pair of jeans.