Like most small businesses, we had almost no marketing funds. What we did have was a great product. We decided the best way to advertise was to get our cupcakes into people's mouths, and the most effective way to achieve that was to take on as many community events as we could handle.
Declining, desperate Detroit is old news. It's not that the city's economic woes, struggling schools, racial friction and crime have been magically solved. But there are new stories to tell about Detroit today.
With all due respect to Chrysler's work, I am much more interested in a very different, very short film, "9 Businesses," a sincere celebration of our city's entrepreneurs, local business people who have dreams, ideas and discipline.
As unique small businesses continue to sprout and help transform the economic landscape of the once-booming automotive capital of the nation, a largely untapped retail concept is quickly gaining steam.