Shifting subtly away from an attitude of "maximize profits this quarter at all costs" does not mean you leap right from capitalism to communism; it just means you take into account a broader definition of value to the organization and community.
If a thriving multi-billion euro corporation asked you to provide free marketing services for it, would you do it? If you plan on taking part in "Arthur's Day" on Thursday, Sept. 27, that's exactly what you will be doing.
I was in Rio to cover the Diageo Reserve World Class global bartending final. She was in Rio to promote Johnnie Walker's high-end Blue Label whisky, for which she is the spokeswoman. I scored an interview with her -- a five-minute interview, but an interview nonetheless.
A combination training program and competition now in its fourth year, this moveable feast for the liver had over 15,000 barmen and barwomen participating from every corner of the globe.
It is far less an appeal to reason, and far more a campaign to preach to the choir, to circle the ideological wagons of the members of the tribe, and rally the troops around Heartland's deeply conservative and libertarian ideals.
The Department of Health is putting the fast food companies McDonald's and KFC and processed food and drink manufacturers such as PepsiCo, Kellogg's, ...
Rather than protect about 350 union jobs, Democratic lawmakers have allowed British-owned Diageo to move to the U.S. Virgin Islands where it will take about half of the Federal tax subsidy on rum..
Bruichladdich is not throwback. It is a modern, impressive distillery that has learned to put pride back in the workplace and a spirit of empowerment that makes it as special as its products.
Congress just can't help itself with the pork.
Last fall, with the elections looming and the politicians anxious to get back to their districts to c...
June 26 (Bloomberg) -- In June 2008, U.S. Virgin Islands Governor John deJongh Jr. agreed to give London-based Diageo Plc billions of dollars in tax ...
A new Diageo-Hotline Poll finds that 66 percent of Americans, when provided with specific details, support the current proposed stimulus package. That...