We all came away with a better understanding of all the behind-the-scenes work of a successful marketing campaign. Even the designer of the life-saving box agreed there will be more demand for a life-saving bag.
To most, the word 'engineering' brings thoughts of 'high tech': robotics, satellites, iPhones, and computers. For the medically inclined, one might think of biomedical technology like new drugs and medical implants.
In Canada, we may go into our local grocery store and find that our favourite crackers are temporarily out of stock but rarely do we experience an empty medicine supply. It is almost unimaginable. Not so in developing countries, like Guatemala.
Diarrhea is still one of the most serious causes of death and disability worldwide. Despite significant improvements in prevention and treatment efforts over the past few decades, it remains the second biggest killer of children in the world.
Zinc helps children recover from diarrhea more quickly and the ORS helps replenish lost fluids. This can mean less time away from work for parents during a crucial income-earning time and less time missed at school for children.
A few weeks ago we travelled together to Senegal in West Africa to visit rural health posts and to meet with community leaders, health workers and mothers who will be on the front lines of what many are calling the next revolution in child survival.
Nigeria is home to one out of every eight child deaths worldwide, and the Decade of Vaccines Economics projects 90 percent vaccine coverage can save 600,000 lives and $17 billion in Nigeria over the next 10 years.
In the United States, we can practically start planning our kids' birthdays from the day they come home from the hospital; deaths in childhood are quite rare. In Ghana, though, you can't take a child's fifth birthday for granted.
Likewise, as one of only three remaining countries in the world with endemic polio transmission, they have recently ramped up efforts to eradicate polio from the country, and thereby, help rid it from the entire world.