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Happy Thinks-giving

Steven Crandell | Posted 11.26.2014 | Technology
Steven Crandell

Here's an idea. This year, turn Thanksgiving into Thinks-giving. Unplug. Yup. The whole day without digital engagement. No screens. No big balloon parades. No football.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 11.26.2014 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

Why the Intersection of Data and Cultural Intelligence Matters

Lauren DeLisa | Posted 11.20.2014 | Business
Lauren DeLisa

In an era ripe with trust deficit coupled with glorification of the self(ie), successful professionals must become better experts at deciphering trends in digital behavior, leveraging lifestyle, and linking into public sentiment in a more consistent and organic manner.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 11.19.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

Top 10 Strategic Trends in Technology 

Gordon Ching | Posted 11.18.2014 | Technology
Gordon Ching

Here are the top 10 strategic trends in technology from the recent Gartner Symposium ITXPO in Barcelona I attended. I was humbled to have had the chance to attend as perhaps the youngest digital executive in the audience. I was blown away by what's to come as a reflection of the agendas of the world's CIO's.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 11.18.2014 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

Love and Happiness

Caroline Giegerich | Posted 11.17.2014 | Healthy Living
Caroline Giegerich

Source: Waffle House Facebook Page We're all searching for it. Some search with running shoes. Some with wine glasses. Some fire up online sites ...

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 11.09.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...

Finding the 'E' in the Fight Against Ebola

Bhaskar Chakravorti | Posted 11.06.2014 | World
Bhaskar Chakravorti

Without question, a central tool in the fight to contain and drive out the scourge of Ebola is the digital communications infrastructure.

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 11.03.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 10.30.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

Dare to Be 100: Either, or Or, or Both

Walter M. Bortz II, M.D. | Posted 10.29.2014 | Healthy Living
Walter M. Bortz II, M.D.

Black or white. Good or bad. Too much or too little. To be or not to be. Or maybe. The human brain insists on all or none, but maybe there is maybe...

Data-Driven Marketing Drives Customer Advocacy

Vala Afshar | Posted 10.28.2014 | Technology
Vala Afshar

Data are the foundation of marketing in a digital world. Digital transformation of business processes provides CMOs with the ability to measure result...

How to Fill an Empty White Board

David Sable | Posted 10.27.2014 | Business
David Sable

"EUREKA!!!!... I Have Found It!!!" The word "eureka" as an exclamation (and its meaning from the Greek) is attributed to Archimedes, who, according...

Standing out in a Content Drenched World

Lee Traupel | Posted 11.25.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

I Tried the Next Level in Wearable Tech

Lauren DeLisa | Posted 10.23.2014 | Technology
Lauren DeLisa

Wearable Tech is probably one of the hottest phrases out right now. Companies on both the fashion and tech side are racing to get into the game, each entrant hoping that it has the ticket to mass consumer adoption.

Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Rules of Engagement

David Kleeman | Posted 10.10.2014 | Media
David Kleeman

This past week, three colleagues and I prepared an article pitch, on historical and other reasons why research scientists and industry content creator...

How to Find Your Inner Martin Scorsese to Build Brand & Rule the World

Lee Traupel | Posted 10.10.2014 | Business
Lee Traupel

This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

Is the Internet Costing Lumberjacks Their Jobs?

Jerry Patterson | Posted 10.06.2014 | Money
Jerry Patterson

If you are a financial advisor, embrace the web and leverage digital learning to enhance your value proposition. Dedicate time to identify good videos, websites, digital books, webcasts, online classes and search terms related to financial planning.

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...