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Digital

Keeping Up With Tech-Savvy Kids

Suren Ramasubbu | Posted 09.16.2014 | Parents
Suren Ramasubbu

The younger generation has always been a step ahead in adapting to new technologies and platforms. Modern smartphones and tablets have allowed them to evolve into true "digital natives" as opposed to their parents' generation of "digital immigrants."

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.12.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

Big Data And Marketing Personas - A Perfect Match?

Scott MacFarland | Posted 09.08.2014 | Business
Scott MacFarland

Are big data and the all-important marketing persona really a perfect match? If you're in the marketing trench like I am every day looking for better ways to create targeted content that's delivered to targeted customers - Yep... It's a perfect match.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 09.13.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

Dating & Disability in the Digital Age - Point, Click, Cripple

Andrew Morrison-Gurza | Posted 09.03.2014 | Gay Voices
Andrew Morrison-Gurza

Many of us have resorted to online dating. It seems easy enough, right? No transit woes, no access issues... problem solved. If only things were that simple. Dating with a disability in the digital age comes with its own unique set of challenges and scenarios.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 08.29.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

The Purge Isn't Just a Movie When You're Unarmed and Black

Christopher Norris | Posted 08.26.2014 | Black Voices
Christopher Norris

For the majority of unarmed black folks who everyday fear for their lives, despite them doing nothing wrong, my advice to you is stop leaving the house unarmed. Arm yourself with knowledge of the system, civics and politics

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Melissa Etheridge Taps Her Entrepreneurial Spirit With Newest Album 'This Is Me'

Michelle Edgar | Posted 08.21.2014 | Entertainment
Michelle Edgar

With a new album on its way next month, iconic artist Melissa Etheridge kept it real Wednesday night and shared her excitement about her independent release of This is M.E. through her own label.

From Digital Overload to Enlightenment

Martin O’Leary | Posted 08.12.2014 | Technology
Martin O’Leary

Immanuel Kant described enlightenment as one's emergence from self-imposed immaturity. But how can a digital addict ever achieve enlightenment with so many distractions, let alone escape immaturity?

Can Virtual Flirtation Be Considered Cheating?

Alexa Cortese | Posted 08.05.2014 | Women
Alexa Cortese

In a world that thrives on instantaneous interaction with a vast amount of people, attitudes towards conversation have become increasingly casual. The etiquette of communication has changed.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 07.28.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 07.25.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Review: 'Disperse the Light' an Exhibition of New E-Lit

Illya Szilak | Posted 07.22.2014 | Books
Illya Szilak

Each year writers, critics and scholars of "born digital" literature congregate at the Electronic Literature Organization conference.

Digitally Present... Physically Absent?

Shruti Eva Saini | Posted 07.21.2014 | GPS for the Soul
Shruti Eva Saini

Digital connection fosters human connection. To the point where it sometimes becomes difficult to have the latter without the former enabling it. That's a pretty profound place for us, a society of social connectors, to be in.

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

Black Philadelphians and Their Ungodly Fear of Police

Christopher Norris | Posted 09.17.2014 | Black Voices
Christopher Norris

To hell with political correctness, it's time to talk about the black elephant in the room.

Cannes 2014 #Shingerview: Erika Ferszt, Luxottica Group

David Shing | Posted 09.17.2014 | Technology
David Shing

My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.

Why Philadelphia Is Ground Zero for Problems and Opportunity

Christopher Norris | Posted 09.14.2014 | Impact
Christopher Norris

From its cash-strapped school district and embattled police department, to its eye-popping poverty and unemployment rates, Philly presents real challenges and opportunities for those bold active citizens who dare to engage and transform the system.

#AOLBUILD Meets Founder Reshma Saujani @GirlsWhoCode

AOL BUILD | Posted 09.14.2014 | Technology
AOL BUILD

Saujani is a self-proclaimed "Feminist with a capital F" and while she asks "Where are the women?," she definitely knows where they should be: EVERYWHERE.

What's So Funny 'Bout Peace, Love and Better Branding?

Michael Ramah | Posted 09.14.2014 | Business
Michael Ramah

As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.

Lebron, Brazil, and Legacy

David Sable | Posted 09.13.2014 | Media
David Sable

In an always-on digital world, we have the two-edged sword of our "legacy cement" constantly being poured...hero to zero and back again before it dries.