To me it's a place where a '60s sensibility of commune meets and marries the power of the digital age. And the beauty of the Kickstarter model is that it builds on our human desire to be a part of something new and exciting.
Content marketing is the development and distribution of relevant and valuable content to attract, acquire and engage consumers. Simply put, content marketing is creating content your audience actually want to consume as opposed to just blasting them with advertising over and over again.
The time for widespread digital innovation in Latin America is now. This paradigm shift -- fueled by an increase in economic growth, accessibility to technology and round-the-clock information -- is changing the game for Latin America.
Mayor Mike Bloomberg recently unveiled the newly relaunched nyc.gov, the official website for the biggest city in the country. This was the site's first redesign in a decade, and the new user experience is unlike any other government website out there. This was our goal.
Much of the joy in karaoke has to do with standing up in front of strangers and baring your soul, vocally speaking. There's nowhere to hide, when it's just you, the backing track, and some words on a screen.
Most children feel shortchanged when it comes to a parent's attention; they never feel they get enough. When they have to compete with your job (or your smartphone), they are likely to feel resentful and hurt.
Imagine the clean cold chill of a mountain early morning; the dark clear sky ablaze with the lights of the night as the colors begin to change, black to purple, purple to gold as the glow of the sun begins to overpower all and the chill gives way to heat.
Heather Marie is the CEO and Founder of 72Lux, Inc., a technology company creating a shoppable layer across digital content. Previously, she was member on the founding team at Affinity Labs, a digital media company based in San Francisco.
Sometimes I've been clumsy in how I've gone about overcoming my insecurities. Somedays I still am. Somedays that inner child, the little insecure girl afraid of doing or saying the wrong thing wants to come out and play.
Most marketers today operate in a multi-dimensional, multi-functional and multi-channel ecosystem. The role of the CMO has changed and the rise of the Digital CMO and CIO are part cause, and part consequence, of the convergence and growth of digital marketing.
Live events aren't going anywhere, of course. But digital technology can make your event that much better -- for those attending in person and virtually. You can spur event registration, generate sales leads, and engage your employees.