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Digital

Why Content and Social Media Marketing are the New SEO

Lee Traupel | Posted 07.22.2014 | Business
Lee Traupel

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hu...

Review: 'Disperse the Light' an Exhibition of New E-Lit

Illya Szilak | Posted 07.22.2014 | Books
Illya Szilak

Each year writers, critics and scholars of "born digital" literature congregate at the Electronic Literature Organization conference.

Digitally Present... Physically Absent?

Shruti Eva Saini | Posted 07.21.2014 | GPS for the Soul
Shruti Eva Saini

Digital connection fosters human connection. To the point where it sometimes becomes difficult to have the latter without the former enabling it. That's a pretty profound place for us, a society of social connectors, to be in.

Content Marketing Best Practices for B2B Brands

Lee Traupel | Posted 07.21.2014 | Business
Lee Traupel

I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content.

Black Philadelphians and Their Ungodly Fear of Police

Christopher Norris | Posted 07.18.2014 | Black Voices
Christopher Norris

To hell with political correctness, it's time to talk about the black elephant in the room.

Cannes 2014 #Shingerview: Erika Ferszt, Luxottica Group

David Shing | Posted 07.18.2014 | Technology
David Shing

My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.

Why Philadelphia Is Ground Zero for Problems and Opportunity

Christopher Norris | Posted 07.15.2014 | Impact
Christopher Norris

From its cash-strapped school district and embattled police department, to its eye-popping poverty and unemployment rates, Philly presents real challenges and opportunities for those bold active citizens who dare to engage and transform the system.

#AOLBuild Meets Founder Reshma Saujani @GirlsWhoCode

AOL BUILD | Posted 07.15.2014 | Technology
AOL BUILD

Saujani is a self-proclaimed "Feminist with a capital F" and while she asks "Where are the women?," she definitely knows where they should be: EVERYWHERE.

What's So Funny 'Bout Peace, Love and Better Branding?

Michael Ramah | Posted 07.15.2014 | Business
Michael Ramah

As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.

Lebron, Brazil, and Legacy

David Sable | Posted 07.14.2014 | Media
David Sable

In an always-on digital world, we have the two-edged sword of our "legacy cement" constantly being poured...hero to zero and back again before it dries.

Pirates, the Printing Press and Global Democracy

Don Kraus | Posted 07.10.2014 | Technology
Don Kraus

Just as Gutenberg did not anticipate his press would promote literacy, mass media, and eventually enable the rise of Twitter, today's technological developments have immeasurable possibilities.

World Cup Is a Lesson in Real-Time Marketing

Greg Coleman | Posted 07.08.2014 | Business
Greg Coleman

Just because your customers are online, don't expect them to necessarily be prepared to purchase your good or service -- especially if there is a good soccer game on the tube.

How Parents Tell Their Kids They Have No Value

Christopher Norris | Posted 07.08.2014 | Black Voices
Christopher Norris

Growing up I heard countless adults say: "children are to be seen and not heard."

The Only Social Network You'll Ever Need How to Feed & Take Care of It

Lee Traupel | Posted 07.08.2014 | Business
Lee Traupel

LinkedIn has over 300 plus million users, doubling in size the last calendar year, adding 2 new members per second and an estimated 180M unique visit...

Meet My Son, Megatron

David Sable | Posted 07.07.2014 | Media
David Sable

Look -- these folks can do what they want -- as we all can -- my beef is not with them but with those who find this a worthy story of our digitally connected world...or somehow think that we can get baby names only this way

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 07.03.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 07.02.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

I Am a Digital Dinosaur

Chuck Nyren | Posted 07.02.2014 | Fifty
Chuck Nyren

Remember WordStar? WordPerfect? Apple Writer? Lotus Notes? If you don't know what these are, open up Netscape Navigator and do a search on Alta Vista.

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 07.01.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

Too Much Information!

Michael Ramah | Posted 06.25.2014 | Business
Michael Ramah

The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.

The Yard Sale

Caroline Giegerich | Posted 06.25.2014 | Healthy Living
Caroline Giegerich

As a marketer paid to unravel the mysteries of why brands supply a consumer need, it's even more critical that I connect to my fellow man. All the research reports in the world can't pass on the knowledge inherent in simple conversation.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 06.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

Interview With Museum of Arts and Design's Artist-In-Residence, Derek Haffar

Lisa Chau | Posted 06.23.2014 | Arts
Lisa Chau

I met Derek Haffar at the Museum of Arts and Design during one of his Artist Studio hours last year. He was working on reconfigured, fragmented or broken castings of people. I walked in and convinced him to mask me.

Why So Many Web Site Designs Are Just Lipstick on a Pig

Lee Traupel | Posted 06.18.2014 | Small Business
Lee Traupel

The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...

Give Your Brain a Break This Summer

Sandra Bond Chapman, Ph.D. | Posted 06.16.2014 | Healthy Living
Sandra Bond Chapman, Ph.D.

So do your brains -- and yourselves -- a favor this summer. Take a vacation. You will return to work or school reinvigorated and calm. And your brain will be tuned-up -- ready to creatively tackle the most challenging problems with fresh new perspective and energy.