Instead of leaving Austin's SXSWi 2013 with a large sack full of complex, emerging technology news with little or no practical application to the brands and businesses we work on, I want to highlight two "Disruptive" technology movements that can help marketers transform what they do.

Online advertising used to be a relationship driven market. Agencies would strike deals with clients for large pre-determined campaigns. Then came the real time bidding exchanges.

It is no longer enough just to look at the absolute number of fans a brand has on Facebook. Anyone can purchase Facebook fans -- what matters is the amount of engagement around the brand.

Publishers must create custom engaging editorial content for luxury advertisers. Why? Because over the past 10 years, there has been a large development in new distribution methods, like social media, which makes content extremely important to luxury advertisers.

Mobile marketing is no longer a question of "if" but of "how."

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

Never before in the history of advertising and marketing has there been so much opportunity, so much media, so much technology, so much data and so many consumers devouring messages.

What does it take to fuel a growing digital agency and be successful with a compelling digital offering? My answers have little to do with digital per se, and more to do with sound management principles and common sense.

In a city where we seldom stop for anything, a large group of people stopped to engage with a giant 61 foot Forever 21 digital billboard above their store front. The ad created an augmented reality experience.