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Digital Advertising

From Generation X to Millennials and Upfront to NewFront: The Digital Disruption

Esmeralda Swartz | Posted 07.05.2014 | Media
Esmeralda Swartz

These days, with an estimated population of more than 80 million, millennials are growing up and becoming powerful in the way that matters most to advertisers.

Cross Screen Content -- Do or Die

Alvin Bowles | Posted 06.10.2014 | Media
Alvin Bowles

Companies that are looking to understand their customers and how they consume content are going to lead the way in this dynamic and continually evolving space.

SXSW Shingerview: Keith Lehman, Sprint

David Shing | Posted 06.08.2014 | Technology
David Shing

Keith Lehman, Social Media Marketing Manager at Sprint, is one cool dude. He started his career at Sprint working at a retail store for five years, and worked his way up to corporate, doing development in marketing and operations.

SXSW Shingerview: Glenn Carter, 3M

David Shing | Posted 06.08.2014 | Technology
David Shing

From the chair hanging in mid-air held up only by 3M tape, to the art sculpted from 3M duck tape, 3M is a company that is constantly innovating and I was excited to hear about it from Glenn.

SXSW Shingerview: Chris D'Amico, Hill Holliday

David Shing | Posted 06.07.2014 | Technology
David Shing

At SXSW last month, I chatted with my friend, a fellow creative, Chris D'Amico, SVP and Group Creative Director at Hill Holliday who is the creative l...

After Real Time Advertising

Amil Husain | Posted 06.02.2014 | Media
Amil Husain

Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?

SXSW Shingerview: Jason Levine, Mondelez

David Shing | Posted 05.28.2014 | Technology
David Shing

Jason Levine, who is responsible for Oreo on a global scale, stopped by AOL's activation at Raptor House to talk about the Oreo brand.

The Changing Form of Digital Advertising

John Rampton | Posted 04.15.2014 | Technology
John Rampton

We all know the importance of having a presence on social media like Facebook and Instagram, but the latest trends are proving that just a presence isn't enough anymore, These days it is all about engaging and interacting with the consumer.

World Magazine Trends 2013/14 Show Online Ad Upsurge

Magda Abu-Fadil | Posted 03.14.2014 | Media
Magda Abu-Fadil

The Internet is still the fastest growing medium for advertising, an international survey found, showing an upsurge of 16.3% in 2012 and forecasts of ...

Why Meaning is the Future of Marketing -- and How These 3 Companies Are Pointing the Way

Spencer Critchley | Posted 10.19.2013 | Business
Spencer Critchley

Meaning is what people really seek in most of the content they consume. (The writer in me hates the idea of "consuming" content, but I guess we're stuck with that term)

Randall's Day 4 Roundup from Cannes -- Live From the Rooftop

Randall Rothenberg | Posted 08.20.2013 | Technology
Randall Rothenberg

It's wonderful to see how the recognition of "cyber" has grown as a part of the International Festival of Creativity - from digital being relegated to a small side room several years ago to it now taking over the entire Cannes Lions festival.

Randall's Day 1 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 08.17.2013 | Technology
Randall Rothenberg

Bonjour, wherever you are! I'm reporting to you from the 2013 Cannes Lions International Festival of Creativity, on the rooftop of the AOL Advertising Suite at the Majestic Hotel.

New Digital Frontiers At #SXSWi 2013

Zaid Al-Zaidy | Posted 05.12.2013 | Business
Zaid Al-Zaidy

Instead of leaving Austin's SXSWi 2013 with a large sack full of complex, emerging technology news with little or no practical application to the brands and businesses we work on, I want to highlight two "Disruptive" technology movements that can help marketers transform what they do.

The Machines Have Arrived: Ad Buying Going the Way of High Frequency Trading

Andrew Tweed | Posted 03.30.2013 | Business
Andrew Tweed

Online advertising used to be a relationship driven market. Agencies would strike deals with clients for large pre-determined campaigns. Then came the real time bidding exchanges.

The Future of Social Marketing Is the Messenger, Not the Medium

Francisco Diaz-Mitoma | Posted 02.03.2013 | Business
Francisco Diaz-Mitoma

It is no longer enough just to look at the absolute number of fans a brand has on Facebook. Anyone can purchase Facebook fans -- what matters is the amount of engagement around the brand.

Custom Content as the King of Luxury Marketing and Beyond

Tom O'Regan | Posted 12.02.2012 | Business
Tom O'Regan

Publishers must create custom engaging editorial content for luxury advertisers. Why? Because over the past 10 years, there has been a large development in new distribution methods, like social media, which makes content extremely important to luxury advertisers.

Mobile Takes Center Stage at Advertising Week 2012

Maria Mandel Dunsche | Posted 12.02.2012 | Business
Maria Mandel Dunsche

Mobile marketing is no longer a question of "if" but of "how."

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

Andrew Cherwenka | Posted 11.12.2012 | Business
Andrew Cherwenka

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

Kate Kaye

Crucial Gap Widens Between Romney, Obama

HuffingtonPost.com | Kate Kaye | Posted 08.19.2012 | Politics

This story first appeared on ClickZ. Seen an Obama ad online lately? The numbers say, yes. Since President Barack Obama kicked off his reelection...

How Microsoft And Yahoo Are Selling Politicians Access To You

ProPublica | Posted 06.11.2012 | Technology

Microsoft and Yahoo are selling political campaigns the ability to target voters online with tailored ads using names, Zip codes and other registratio...

Firefox Collusion Tracks the Companies Tracking You Online

Brett Greene | Posted 07.09.2012 | Denver
Brett Greene

With each click of the mouse we leave breadcrumb trails of our interests, needs and websites we stumble upon. But the majority of the companies that track us online and collect data on our activities never asked for permission.

(VIDE0) The New York Times Launches "Ricochet" - Viral Ad Tool for Marketers

Andy Plesser | Posted 05.31.2013 | Media
Andy Plesser

The New York Times Company has released a new digital program called Ricochet, helping brands better meet audience needs by attaching ad...

Facebook to Agencies: How Will People Share Your Stories?

Andrew Cherwenka | Posted 06.24.2012 | Media
Andrew Cherwenka

Stories are the currency. Getting your content seen in newsfeeds, timelines and tickers is the most powerful aspect of Facebook and the most underutilized by marketers.

New TV Behaviors Contributing to Advances in Interactive TV Advertising

Jacqueline Corbelli | Posted 06.11.2012 | Technology
Jacqueline Corbelli

We're using technology to seamlessly weave messaging and content into our busy lives, and it's an important opportunity for brands to engage consumers on their own terms.

Insights on Tech as an Agent for Transformative Change, on Madison Avenue and Beyond

Jacqueline Corbelli | Posted 06.09.2012 | Technology
Jacqueline Corbelli

From online banking to internet advertising, the business landscape has been reshaped by the ways consumers discover, interact with, and absorb information and content.