Digital Advertising

Digital: Beyond Our Control, But Within Our Reach

Chris Curtin and Bob Greenberg | Posted 11.10.2009 | Media


Chris Curtin and Bob Greenberg

Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.

ESPN to Launch Custom Video Player on YouTube Next Month

Daisy Whitney | Posted 07.24.2009 | Media


Daisy Whitney

YouTube has been striking deals with programmers like ABC, ESPN, and Sony, and now it's also letting many of those programmers use their own video players and sell their own ads on the site.