Keith Lehman, Social Media Marketing Manager at Sprint, is one cool dude. He started his career at Sprint working at a retail store for five years, and worked his way up to corporate, doing development in marketing and operations.
Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?
We all know the importance of having a presence on social media like Facebook and Instagram, but the latest trends are proving that just a presence isn't enough anymore, These days it is all about engaging and interacting with the consumer.
It's wonderful to see how the recognition of "cyber" has grown as a part of the International Festival of Creativity - from digital being relegated to a small side room several years ago to it now taking over the entire Cannes Lions festival.
Instead of leaving Austin's SXSWi 2013 with a large sack full of complex, emerging technology news with little or no practical application to the brands and businesses we work on, I want to highlight two "Disruptive" technology movements that can help marketers transform what they do.
Publishers must create custom engaging editorial content for luxury advertisers. Why? Because over the past 10 years, there has been a large development in new distribution methods, like social media, which makes content extremely important to luxury advertisers.
We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.
With each click of the mouse we leave breadcrumb trails of our interests, needs and websites we stumble upon. But the majority of the companies that track us online and collect data on our activities never asked for permission.
If advertisers want something solid, something that is going to last, whether personal or brand, they still need to invest in relationships with consumers. It still takes time... they need to learn to build brand moments online to create lasting customer relationships.