Jay Baer, of Convince and Convert, has a must-read new book called Youtility, in which he argues that because there's just so much, people are losing patience with all forms of promotion, offline and on.
It's perfectly OK to pick our customers' brain and let them share their expertise and knowledge with us. If you have a community on your own website, invite them to join and share their expertise. Learn from them.
Many managers breathe a small sigh of defeat when they walk past an employee's desk and see a social networking website on the screen. However, others have turned employee social media engagement at work into a powerful brand advocacy channel.
Digital marketing is such a complex beast that even the most seasoned pros have violent episodes of frustrations. These three tips can be applied to any campaign right away, hopefully adding a little serenity to your workflow.
As the mobile revolution continues to evolve, there is an easily understood temptation to treat the Web as a single medium, whether accessed on a PC or a smart phone. The creation of responsive sites is often one reflection of this inclination.
At a certain point, the fact that some of this content is valuable doesn't help. It kind of makes it worse to know there's great stuff you should be seeing, you'll never have time to get to it all, and every day, you fall farther behind.
If there is any endeavor whose seeds are bearing fruit, that endeavor is surely influencer marketing. Harnessing the power of word-of-mouth and the trust that consumers have in their peers, colleagues, thought leaders and local-celebrities can translate to immense marketing power.
The beauty of digital, as opposed to TV, is that one does not need to select one channel over another; we have a presence across multiple channels, all of which we engage with in order to spend time with friends.
Do you have a lot of direct, face to face sales? If you execute most of your sales by networking in or out of the office, you want to leave the potential client with something tangible. Something that is more than just a business card.
Fully, 71 percent of art collectors have now purchased art of some form online. Now, more than ever, art is becoming less physical, evolving into a more accepted digital-first experience. Here are some of the more noticeable advantages we're seeing from the shift toward online art.
It's not too late for brands chasing quarterly earnings reports to fix their budgets. Embracing earned media using digital PR tactics can displace online paid media altogether and still satisfy their need to show short-term results.
I think intelligent agents are part of a coming form of marketing that I'm calling no-content marketing. They'll spare us from much of the content we currently have to deal with in our lives, and in some cases will even conduct transactions on our behalf.
In the media business, there are a lot of people who walk into rooms everyday to tell their story. But sometimes, showing your story has a greater impact. Show me, don't tell me (Rush knew this!). Let me explain (ironic, I know!).