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Digital Marketing

6 Powerful Tips to Effective Content Curation

Matthew Collis | Posted 09.29.2014 | Business
Matthew Collis

Content marketing is hot, with businesses everywhere implementing content marketing strategies. As a result, content curation has emerged and is becoming increasingly more popular.

The First 6 Months With Your New Digital Marketing Specialist

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

You need a marketing person that understands digital and how your business can benefit from it. Instead, 6 months ago you hired a techie and trapped them in a marketer's body.

8 Ways to Develop a Successful Online Brand for Your Small Business

David L. Brown | Posted 09.18.2014 | Small Business
David L. Brown

Today's most successful businesses are memorable brands because they have a trusted reputation that keeps customers buying products again and again. As a small business owner, creating a clear-cut brand will increase the effectiveness of your company's advertising and marketing efforts.

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 09.17.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

Humanize Your Brand To Drive Visibility And Create Loyal Consumers

Amy Hayes | Posted 09.15.2014 | Small Business
Amy Hayes

Creating a loyal customer requires more than a useful or likeable product; it demands an authentic, omnichannel brand persona that invites a human-level connection.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 09.11.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

10 Steps to Help Improve Your Local SEO

Jonathan Long | Posted 09.11.2014 | Small Business
Jonathan Long

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based options available it has left many small business owners confused.

Test Any Business Idea for Less Than $400

Sajeel Qureshi | Posted 09.08.2014 | Small Business
Sajeel Qureshi

You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.

You Want More Leads - So Use These 9 Tips Now

Jonathan Long | Posted 09.11.2014 | Small Business
Jonathan Long

The only way to increase your conversion rate is to drive more traffic, and it needs to be targeted traffic. You could drive thousands of visitors to your website daily, but if they have no interest in what service or products you provide your conversion rate will be nonexistent.

The 5 Most Common Digital Marketing Strategies

Johana Reyes | Posted 08.29.2014 | Business
Johana Reyes

Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels.

11 Remarkable Email Marketing Tips You Need to Implement Right Away

Matthew Collis | Posted 08.26.2014 | Business
Matthew Collis

Email marketing isn't just important, it should be a key tactic built into every organization's marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental.

What Your Business Degree Won't Teach You

Sajeel Qureshi | Posted 08.26.2014 | Business
Sajeel Qureshi

The ability to sell proves your attitude, critical thinking and soft-skills. Every other business discipline is just semantics. You have no marketers, accountants, lawyers, managers or HR people on staff if you have no sales. Businesses put a premium on people that can generate revenue.

Making My Case: Why Authors Need Websites

Fauzia Burke | Posted 08.26.2014 | Books
Fauzia Burke

If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?

The Future Of Digital Marketing

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

GE CDO: Use Data to Deliver Better Customer Outcomes

Vala Afshar | Posted 08.26.2014 | Technology
Vala Afshar

In our data-driven culture, organizations run the risk of collecting data for data's sake. Ganesh Bell, Chief Digital Officer and GM of Commercial Sof...

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 08.26.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

Shopping Made Psychic: No-Content Marketing Marches on

Spencer Critchley | Posted 08.25.2014 | Business
Spencer Critchley

Content marketing emerged from traditional marketing, after all the promotion finally became overwhelming. But what happens when there's too much content? Code.

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 08.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 08.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

8 Paid Search Marketing Tips for Beginners

Jonathan Long | Posted 09.11.2014 | Small Business
Jonathan Long

In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.

The 5 Deadly Email Marketing Mistakes

Andy Shore | Posted 09.30.2014 | Small Business
Andy Shore

There are some things you can do with your email marketing, that while seemingly innocent, will make your subscribers want to throw you off the proverbial cliff ... right into the spam folder.

Are You Treating Social Media as an Afterthought?

Nika Stewart | Posted 09.30.2014 | Business
Nika Stewart

Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though experts continue to espouse the virtues and benefits of social media, many businesses and thought leaders have failed to make it a priority.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 09.15.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.

Be a Master of the Web Universe: How to Be Charismatic Online

Brian Horn | Posted 09.14.2014 | Small Business
Brian Horn

When confronted with a charismatic personality, don't you feel yourself drawn to that person, to their ideas, their beliefs? People look up to charismatic people. What does this have to do with your online venture? Everything.