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Digital Marketing

Are You Treating Social Media as an Afterthought?

Nika Stewart | Posted 07.31.2014 | Business
Nika Stewart

Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though experts continue to espouse the virtues and benefits of social media, many businesses and thought leaders have failed to make it a priority.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 07.24.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 07.17.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.

Be a Master of the Web Universe: How to Be Charismatic Online

Brian Horn | Posted 07.16.2014 | Small Business
Brian Horn

When confronted with a charismatic personality, don't you feel yourself drawn to that person, to their ideas, their beliefs? People look up to charismatic people. What does this have to do with your online venture? Everything.

8 Content Marketing Tips for When No One Reads Your Content

Sajeel Qureshi | Posted 07.14.2014 | Small Business
Sajeel Qureshi

Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?

Is it Time to be Bullish on E-Commerce in the Philippines?

Jonha Revesencio | Posted 07.10.2014 | Small Business
Jonha Revesencio

This post is the first of the "Digital Marketing Insights" series. Co-authored by Joey Alarilla. Filipinos love going to the mall, which for decade...

3 Ways Your Website Design Is Directly Impacting Your Business

Ian Mills | Posted 07.08.2014 | Small Business
Ian Mills

When people visit your website their experience is assimilated, both consciously and sub consciously, as being highly indicative of your business as a whole, and they will make decisions on whether to engage with your business solely based on that experience alone.

Advanced Ecommerce SEO (On-Page): Outranking Big Box Superstores

Tyler Collins | Posted 07.02.2014 | Technology
Tyler Collins

E-commerce product verticals are becoming increasingly competitive in organic search, with an ever-expanding amount of vendors and store owners battli...

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 07.02.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Best SEO Practices: Avoid the Dreaded Google Penalty

Jonathan Long | Posted 07.02.2014 | Small Business
Jonathan Long

Nobody can completely predict what Google will do next, but you can take steps to keep your website as safe as possible.

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 07.01.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 06.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

3 Steps to Becoming a Digital Marketing Expert

Sajeel Qureshi | Posted 06.21.2014 | Small Business
Sajeel Qureshi

The key to becoming an expert in digital marketing is to cash in on your opportunities through practice and persistence.

How Native Advertising Is Redefining the Digital Marketing Landscape

Danny Wong | Posted 06.21.2014 | Business
Danny Wong

Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention? As controversial is it may be, I can think of dozens of other things more worthy of the label "evil." Native advertising doesn't even come close. Also, as trendy as it may seem, branded content is here to stay.

2 Tricks to Get Any Customer or Job You Want

Sajeel Qureshi | Posted 06.20.2014 | Small Business
Sajeel Qureshi

If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).

Expert Advice: The Most Important Hire For CIOs

Vala Afshar | Posted 06.20.2014 | Technology
Vala Afshar

Ultimately, great IT organizations are leading from the edge, reducing the distance from corporate IT and external customers. Hinchcliffe leaves us with this closing thought: Digital business transformation means data; data is the golden rule and he who has the data makes the rules.

Marketing in the Connected Consumer Age Is Outside-in

Jacqueline Corbelli | Posted 06.05.2014 | Business
Jacqueline Corbelli

The stakes have never been higher for embracing the changes required of marketers and the industry at large to meet the new expectations of consumers and remake the connections between media, content and advertising.

How the Internet Is Transforming from a Tool of Liberation to One of Oppression

Astra Taylor | Posted 06.05.2014 | World
Astra Taylor

Thanks to Snowden, we now know the Internet has become a giant government spying apparatus dependent on the complicity of companies we use everyday. A Reuters poll from April showed that a majority of Americans believe that technology companies including Google, Facebook, Twitter, and Amazon are "encroaching too much upon their lives." It's a rather remarkable statistic given these companies were universally loved not that long ago, widely imagined to be allies of the people against the old oligarchs.

5 Reasons You Are Not Getting Website Traffic

Tyler Collins | Posted 06.05.2014 | Small Business
Tyler Collins

By keeping these five ideas in mind and implementing one or more of them, you are significantly putting yourself ahead of much of your online competition and greatly increasing your chances of success.

When It Comes to Digital Marketing Seeing Is Succeeding

Steve Olenski | Posted 06.02.2014 | Business
Steve Olenski

The power of visuals in marketing and advertising is not the future, it is the present. Ok technically it's the present AND the future, but my point is this is not something that's coming down the road nor is it a trend or a fad for that matter.

Data Driven Marketing for Books

Fauzia Burke | Posted 05.22.2014 | Books
Fauzia Burke

When I started my book marketing career, my boss gave me this advice: "Don't use green covers. Books with green covers don't sell." There was no data behind this statement, it was just part of the collective publishing wisdom then.

Move Me With Marketing

Ting Ting Yan | Posted 07.22.2014 | Business
Ting Ting Yan

As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.

Big Data for Hollywood

Dave Harvilicz | Posted 07.21.2014 | Entertainment
Dave Harvilicz

Today technology offers a chance to re-connect studios with what should be considered their most prized asset: movie watchers.

Choosing the Right Agency

Rick Roth | Posted 07.20.2014 | Business
Rick Roth

You're a marketer needing an agency... it doesn't much matter your size....the complexities of choice exist regardless. The promises of one stop shopping, new media expertise and brilliant work are rampant.

Why the Internet of Things Could Be the Next Biggest Thing in Retail

Steve Olenski | Posted 07.15.2014 | Business
Steve Olenski

When it comes to the Internet of Things, the possibilities are endless. How could it not? With the advent of wearable technology as just ONE example of the places -- or better still, the things the Internet is finding a home in -- endless possibilities may not even describe it well enough.