Digital Marketing

A New Way of Reaching Latinos Online on YouTube: Mitú

Lili Gil | Posted 05.04.2012

Lili Gil

This is one of the many channels now aggregated by Mitú a premium branded YouTube network featuring both original and user-generated content in English and Español también.

How to Teach a Client About Pinterest... and Help Yourself While Doing It

Sean X | Posted 05.08.2012

Sean X

What would be my reason to use Pinterest? What does "success" look like for me? Simple enough: work -- whether it is a client who hires me temporarily to work on marketing strategy, or I am presented with an exceptional opportunity as a full-time employee.

Advertising Tips From A Real-Life 'Mad Man'

The Huffington Post | Posted 01.07.2012

Tor Myhren, president and chief creative at Grey New York, talks about nurturing creativity in the advertising industry and beyond. ...

Sharing Digital Hollywood 2011

Abe Schwartz | Posted 12.24.2011

Abe Schwartz

With the digital space rapidly evolving, it's the place to be if you're looking to gain a better sense of how entertainment and tech are converging.

The Social Media Vision of Jessica Northey

2morrowknight | Posted 09.25.2011

2morrowknight

Jessica Northey's story is fantastic by any standard: from her humble beginnings on a dirt racetrack in Tucson to being a major player at the highest levels of digital media.

Developing Your Digital Marketing Blueprint

Fauzia Burke | Posted 05.25.2011

Fauzia Burke

Digital marketing is a very innovative field right now and everybody is trying different things in different combinations. You just have to find the right combination for you and your customers.

The Six Elements of Digital Marketing Success for Authors

Fauzia Burke | Posted 05.25.2011

Fauzia Burke

Digital marketing is a wonderful way to connect with people who care about your work. There are no short cuts here, but it is all well worth the investment of time and attention.

Fretting Over Internet Privacy? Relax, You Don't Have to Opt-In to Big Brother.

Val Brown | Posted 05.25.2011

Val Brown

Ah, privacy. Is it a relic of the 20th century? Today's society seems rather conflicted on the topic. In the afternoon, we rail at marketers and the l...

China's New Middle Class: Constants and Variables

Tom Doctoroff | Posted 05.25.2011

Tom Doctoroff

China's middle class, a modern force with timeless cultural imperatives, will reshape the world. To harness its spending power, marketers must realiz...