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Digital Marketing

7 Ways to Increase Your Social Media Engagement

Bianca Rothschild | Posted 10.21.2014 | Small Business
Bianca Rothschild

Establishing authentic relationships and connecting with key players in your industry is not only a great way to make new friends and boost credibility, but it also helps you to access a wider network of people and amplify your own message.

10 Reasons Perry Belcher Dominates Digital Marketing

Tyler Collins | Posted 10.17.2014 | Business
Tyler Collins

Internet marketing is an extremely vast, complex, ever changing subject, and seems like a constant moving target for many businesses and professional ...

How to Transform from a Digital Laggard to a Digital Leader

Vala Afshar | Posted 10.12.2014 | Technology
Vala Afshar

With data as its defining attribute, digital marketing promises to give companies the power to enhance and personalize the customer experience through access to information that can be archived, tracked and measured.

7 Tips for a Successful Social Media Strategy

Bianca Rothschild | Posted 10.13.2014 | Small Business
Bianca Rothschild

To be effective you need to plan a complete strategy and implement it in a careful and measured way. The following are 7 important tips to formulating and guiding a successful social media strategy.

Managing Your Digital Growing Pains

Georgy Cohen | Posted 10.09.2014 | Education
Georgy Cohen

Over the past two decades, the communications landscape has experienced a seismic shift thanks to the digital boom. On our campuses, the shock hasn't ...

Marketing Titans: Dasha Gastol and the Art of Ecommerce

Joseph Parker | Posted 10.09.2014 | Business
Joseph Parker

Learn from people in the industry, and follow brands who resonate with you and figure out how they do it. Become a student of the industry, and never stop learning or being curious.

6 Powerful Tips to Effective Content Curation

Matthew Collis | Posted 10.01.2014 | Business
Matthew Collis

Content marketing is hot, with businesses everywhere implementing content marketing strategies. As a result, content curation has emerged and is becoming increasingly more popular.

The First 6 Months With Your New Digital Marketing Specialist

Sajeel Qureshi | Posted 09.22.2014 | Small Business
Sajeel Qureshi

You need a marketing person that understands digital and how your business can benefit from it. Instead, 6 months ago you hired a techie and trapped them in a marketer's body.

8 Ways to Develop a Successful Online Brand for Your Small Business

David L. Brown | Posted 09.18.2014 | Small Business
David L. Brown

Today's most successful businesses are memorable brands because they have a trusted reputation that keeps customers buying products again and again. As a small business owner, creating a clear-cut brand will increase the effectiveness of your company's advertising and marketing efforts.

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 09.17.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

Humanize Your Brand To Drive Visibility And Create Loyal Consumers

Amy Hayes | Posted 09.15.2014 | Small Business
Amy Hayes

Creating a loyal customer requires more than a useful or likeable product; it demands an authentic, omnichannel brand persona that invites a human-level connection.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 09.11.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

10 Steps to Help Improve Your Local SEO

Jonathan Long | Posted 09.11.2014 | Small Business
Jonathan Long

There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based options available it has left many small business owners confused.

Test Any Business Idea for Less Than $400

Sajeel Qureshi | Posted 09.08.2014 | Small Business
Sajeel Qureshi

You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.

You Want More Leads - So Use These 9 Tips Now

Jonathan Long | Posted 09.11.2014 | Small Business
Jonathan Long

The only way to increase your conversion rate is to drive more traffic, and it needs to be targeted traffic. You could drive thousands of visitors to your website daily, but if they have no interest in what service or products you provide your conversion rate will be nonexistent.

The 5 Most Common Digital Marketing Strategies

Johana Reyes | Posted 08.29.2014 | Business
Johana Reyes

Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels.

11 Remarkable Email Marketing Tips You Need to Implement Right Away

Matthew Collis | Posted 08.26.2014 | Business
Matthew Collis

Email marketing isn't just important, it should be a key tactic built into every organization's marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental.

What Your Business Degree Won't Teach You

Sajeel Qureshi | Posted 08.26.2014 | Business
Sajeel Qureshi

The ability to sell proves your attitude, critical thinking and soft-skills. Every other business discipline is just semantics. You have no marketers, accountants, lawyers, managers or HR people on staff if you have no sales. Businesses put a premium on people that can generate revenue.

Making My Case: Why Authors Need Websites

Fauzia Burke | Posted 08.26.2014 | Books
Fauzia Burke

If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?

The Future Of Digital Marketing

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

GE CDO: Use Data to Deliver Better Customer Outcomes

Vala Afshar | Posted 08.26.2014 | Technology
Vala Afshar

In our data-driven culture, organizations run the risk of collecting data for data's sake. Ganesh Bell, Chief Digital Officer and GM of Commercial Sof...

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 08.26.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

Shopping Made Psychic: No-Content Marketing Marches on

Spencer Critchley | Posted 08.25.2014 | Business
Spencer Critchley

Content marketing emerged from traditional marketing, after all the promotion finally became overwhelming. But what happens when there's too much content? Code.

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 10.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 10.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.