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Digital Marketing

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 12.17.2014 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

This Is What Happened When I Put Tinder Aside to Pursue the Girl of My Dreams

Brian Hanley | Posted 12.15.2014 | Technology
Brian Hanley

As Max Frisch said: "Technology [is] the knack of so arranging the world that we don't have to experience it."

Timeless or New? The ABCs of Marketing in a Digital Era

Tom Doctoroff | Posted 12.14.2014 | Business
Tom Doctoroff

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.

Is PPC Advertising the Right Choice for Your Small Business?

Ian Mills | Posted 12.15.2014 | Small Business
Ian Mills

Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.

"Me": The Most Valuable Brand

Diane Primo | Posted 12.09.2014 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

6 Signs You're A Born Marketer

Mo Seetubtim | Posted 12.05.2014 | Business
Mo Seetubtim

Some of us wake up everyday to do something that we love -- something that we feel like we were born to do.

6 Fierce Football Plays for Winning at Paid Search Marketing

John Gagnon | Posted 12.05.2014 | Small Business
John Gagnon

Paid search advertising is growing every year, even as traditional advertising spend declines. Growth in paid search advertising demands special attention be given to the outrageous boom in mobile paid search advertising, too.

Social Selling Is Simple....When You Follow One Golden Rule

Kim Garst | Posted 12.01.2014 | Business
Kim Garst

On February 4, 2014 Mark Zuckerberg sent the world a Facebook status update marking his company's 10th anniversary. There are now more than 2 BILLION active social media users worldwide and over 75% of those are active mobile users.

The Characters You Follow On Twitter

Sajeel Qureshi | Posted 11.26.2014 | Small Business
Sajeel Qureshi

Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.

8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy

Jonathan Long | Posted 11.25.2014 | Small Business
Jonathan Long

If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.

My Request to Local Businesses: Keep Complaining

Sharon Rowlands | Posted 11.25.2014 | Small Business
Sharon Rowlands

As CEO of a digital marketing company, I know all too well that local businesses are NOT happy with the online marketing industry as a whole.

The Brand Idea: From Unity, Strength

Tom Doctoroff | Posted 11.25.2014 | Business
Tom Doctoroff

Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.

Pauline Pangan: Invest Your Time in Learning

Jonha Revesencio | Posted 11.27.2014 | Business
Jonha Revesencio

This is part of the #CareerAdvice series - featuring successful professionals who share their advice to people who would want to take their career to...

Joey Alarilla: Reinvent and Continue Innovating for Growth

Jonha Revesencio | Posted 11.28.2014 | Business
Jonha Revesencio

Constantly innovating, open to collaboration and always reinventing himself - these are just some of the things I could quickly think of whenever Joey Alarilla, is mentioned.

Paul Malicki: Increase Your Value by Becoming an Expert in Your Area

Jonha Revesencio | Posted 11.27.2014 | Business
Jonha Revesencio

Starting his first business at the age of 15, Paul Malicki, CMO of taxi booking app, Easy Taxi, learned the value of hard work at such a young age and shares the importance of finding your passion as soon as possible and try not to follow the herd to carve your own career.

Eduardo Mapa: The Future Belongs to Those Who Dare to Be First

Jonha Revesencio | Posted 11.18.2014 | Business
Jonha Revesencio

I've caught up with Eduardo Mapa, the Chief Executive Officer, Havas Digital of Havas Media China. He's the man who started his career as a sales and marketing person and eventually becoming one of the pioneering and most respected advertising professionals in the Philippines and the whole Asia Pacific.

Top 10 Strategic Trends in Technology 

Gordon Ching | Posted 11.18.2014 | Technology
Gordon Ching

Here are the top 10 strategic trends in technology from the recent Gartner Symposium ITXPO in Barcelona I attended. I was humbled to have had the chance to attend as perhaps the youngest digital executive in the audience. I was blown away by what's to come as a reflection of the agendas of the world's CIO's.

Clara Chen: Stay Ahead of the Culture by Creating It

Jonha Revesencio | Posted 11.18.2014 | Business
Jonha Revesencio

Fresh from the success of her previous startup, there's no stopping the millennial entrepreneur Clara Chen to conquer the next challenge - being the CEO of the influencer marketing and content management platform in Asia Pacific, Influr.

Andy Yeo: Build Authentic Relationships and Grow Your Network

Jonha Revesencio | Posted 11.28.2014 | Business
Jonha Revesencio

How do you establish your professional network when you're fresh out of college? For Andy Yeo, Solutions Consultant at HootSuite APAC, he shares the importance of building an authentic relationship with anyone at any time, even before the graduation.

Love and Happiness

Caroline Giegerich | Posted 11.17.2014 | Healthy Living
Caroline Giegerich

Source: Waffle House Facebook Page We're all searching for it. Some search with running shoes. Some with wine glasses. Some fire up online sites ...

Jonathan Joson: You're Only Young Once, Take Risks

Jonha Revesencio | Posted 11.27.2014 | Business
Jonha Revesencio

When most of his classmates went to take the usual route of taking a taking investment banking jobs, Jonathan Joson decided to embark in digital marketing land instead. He shares the importance of taking risk while we're young.

The Next Business Frontier: Networks of Record

Vala Afshar | Posted 11.16.2014 | Technology
Vala Afshar

Systems of Record, Systems of Engagement, and Networks of Record - so many systems that describe how we work, who we work with, and where we work, fac...

No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

Jonathan Long | Posted 11.17.2014 | Small Business
Jonathan Long

Every small business would love to dive head first into online marketing, but many hit a roadblock when exploring the many options available: their budget.

6 Steps to Successfully Managing Your Online Reputation

Ian Mills | Posted 11.12.2014 | Small Business
Ian Mills

Almost every business is going to have problems with customers at some point. If you're proactive, you should be able to resolve most issues directly ...

4 Tips to Hone Your Content Marketing Strategy

Eric Fischgrund | Posted 11.11.2014 | Business
Eric Fischgrund

As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing strategies highlighted by targeted blog posts, short videos and whitepapers busting with statistics.