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Digital Marketing

Driving Content, Context and Advocacy

Christel Quek | Posted 04.14.2014 | Business
Christel Quek

2013, you really were a year to remember. From the explosion of short form content and to wearable technology grabbing headlines, the numerous events that have happened just proved how change is the only constant in the industry we love.

Top 5 Social Media Tools Every Marketer Needs to Know About

Matthew Collis | Posted 03.28.2014 | Business
Matthew Collis

In this article, I'll outline five of my top social media tools to help you manage your social channels and practice effective social media marketing and community management.

5 Tips to Boost Your SEO in a Competitive Online Environment

Eric Covino | Posted 03.27.2014 | Business
Eric Covino

While rankings are an important part of an SEO campaign, there is a lot more to it than that. Here are a few other areas you should be paying attention to:

The Growth Hackers Guide to Good UX

Elaine Thompson | Posted 03.20.2014 | Technology
Elaine Thompson

Most start ups don't have enough traffic to test accurately at the very beginning ie they are still grappling around trying to get users at the top of their funnel.

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Chad Pollitt | Posted 03.19.2014 | Business
Chad Pollitt

Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock."

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Roger Bryan | Posted 03.07.2014 | Business
Roger Bryan

How do you go about creating content that's not only good, but also catches people's attention and makes them want to learn more?

6 Essential Ingredients to Compelling Online Content

Matthew Collis | Posted 03.08.2014 | Business
Matthew Collis

Here's how to write content to maximize the likelihood of being found in search engines and get your prospects to take action.

The Race to Earn Readers on Owned Media

Daniel Newman | Posted 02.26.2014 | Business
Daniel Newman

There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come.

5 Simple Digital Marketing Strategies That Can Help Your Business Grow

Roger Bryan | Posted 02.19.2014 | Small Business
Roger Bryan

Digital marketing is a great way for small businesses to prosper, but going into the process blindly can leave you with a jumbled mess.

Meet the Music Industry's Most Innovative Content Creator

Brian Hanley | Posted 04.18.2014 | Entertainment
Brian Hanley

Hip-hop-sensation Lil Dicky (A.K.A. "LD") never haphazardly releases songs or music videos. On the contrary, he remains painstakingly patient in his approach to content distribution.

How to Drive Traffic to Your Website: Q&A With Ric Dragon

Fauzia Burke | Posted 04.20.2014 | Technology
Fauzia Burke

"The best tactic we've deployed to consistently increase traffic to web sites is blogging. This isn't simply about writing another blog post, it means writing really valuable and relevant content."

Create New Ideas -- Think Different, Think Upside Down

Scott MacFarland | Posted 04.08.2014 | Business
Scott MacFarland

Believe it or not, this will stimulate new ideas.

Social Business Requires Social Employees

Daniel Newman | Posted 04.07.2014 | Business
Daniel Newman

Want to know the fastest way to have your business' social media and content marketing strategies go south?

The Super Bowl Tweet Storm: No-Content Marketing Is Here

Spencer Critchley | Posted 04.06.2014 | Business
Spencer Critchley

Knowing your audience has a new meaning. Along with figuring out what might interest humans, you increasingly need to appeal to machines.

How to Create and Maximize Killer Content

Elaine Thompson | Posted 04.02.2014 | Technology
Elaine Thompson

All companies need to focus on content in 2014. Good content marketing is about giving people what they want, this will mean they come back to you and...

Build Trust in 5 Steps With Content Marketing

Daniel Newman | Posted 04.01.2014 | Business
Daniel Newman

Have you ever stopped to think about what content marketing is really all about? The brands that do content marketing better than their competition are the the companies that realize at the end of the day content marketing is about building trust.

Crowd Sourcing: A New Way to Look at Digital Marketing?

Tom Lowery | Posted 03.23.2014 | Business
Tom Lowery

However, crowd sourcing isn't only about solving problems in the fastest, cheapest way possible. Handled well, it's a tool to find effective solutions by taking a deep dive into the heart of what are often complex marketing issues.

Trust Tops the New Rules of Customer Engagement

Daniel Newman | Posted 03.11.2014 | Business
Daniel Newman

As I mentioned above, 90 percent of buyers trust a network referral.  Leaving us as businesses to ask, who represents the network and how do I gain the support of those influencers to evangelize my business.

Is #Contentmarketing #Fashionable?

Scott MacFarland | Posted 02.23.2014 | Business
Scott MacFarland

Is it possible these two phrases, #Contentmarketing and #Fashionable are either too close in theory, or too far apart in actuality? What I mean is, they could be very closely aligned, or very far apart because they are terms used in different industries.

5 Marketing Predictions for 2014

John Lusk | Posted 03.01.2014 | Small Business
John Lusk

I predict that in 2014 more and more companies will start tying sales goals to their social channels rather than simply focusing on reach and engagement numbers.

2014: The Year of the Brand Influencer

Daniel Newman | Posted 03.01.2014 | Business
Daniel Newman

If there is one thing that I have learned in my career, it is that the money always follows the trends. In a world gone social, we are influenced by our trusted network at a rate of near 90 percent and that alone speaks volume for where things are heading.

WATCH: 2014 Brand and Content Predictions

Shawn Amos | Posted 02.19.2014 | Technology
Shawn Amos

Consumers rule. That's the marketing lesson of 2013. But how will brands respond in 2014? To reach consumers next year, marketing content will need t...

7 Ways to Improve Your Email Response Rates

Simon Tam | Posted 02.18.2014 | Technology
Simon Tam

From introductions to pitches and proposals, chances are that your initial impression with someone will often be through this medium. Despite the importance of this system, few really take the time to learn it well in order to get better results.

B2B Marketing: Measure What Matters

Daniel Newman | Posted 02.17.2014 | Small Business
Daniel Newman

The counts really don't mean that much. While they may feel good for your brands ego, a huge volume of "Window Shoppers" or worse yet unengaged followers will likely translate into nothing that matters for your business.

Funnel Hacking for Beginners

Elaine Thompson | Posted 02.08.2014 | Technology
Elaine Thompson

The key thing here is to monitor and understand what is working in your digital marketing mix.