Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option for small businesses struggling to reach the first few positions organically.
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.
I've caught up with Eduardo Mapa, the Chief Executive Officer, Havas Digital of Havas Media China. He's the man who started his career as a sales and marketing person and eventually becoming one of the pioneering and most respected advertising professionals in the Philippines and the whole Asia Pacific.
Here are the top 10 strategic trends in technology from the recent Gartner Symposium ITXPO in Barcelona I attended. I was humbled to have had the chance to attend as perhaps the youngest digital executive in the audience. I was blown away by what's to come as a reflection of the agendas of the world's CIO's.