In today's complex and overlapping digital marketplace it is time to show more knowledge outside of you own field of expertise and realize that times are not "a-changing" -- they have completely changed.

Sephora execs may have heard Silicon Valley veteran Marc Andreessen predicting the death of traditional retailers earlier this year. But with its leadership in digital and mobile technology, Sephora's future is bright.

Marketing planning has traditionally been rigid in its operational discipline and very sequential in its process. The evolution of always-on capabilities means we need to get more nimble and agile, allowing for a degree of (adjustable) risk in our approach.

In the early days, way back a decade or so ago, the big hope was that digital would create a new era in metrics -- it would be possible to track marketing spend marketing results and get some solid figures on ROI. Sure enough that's what happened, more or less, with display advertising.

PR is day in, day out. It has to operate at the media's pace (worldwide, 24/7). A particular position or message has to be tweaked to suit the situation, while remaining in line with the longer term strategy.

The social media revolution has altered how brands engage with the social consumer. This is an age where influence triumphs over awareness, where cons...

Whether you call them millennials, digital natives or you can't decide if they're Gen Y or Z, you need to know the significance of the 16- to 24-year-old's consumer spending power and their influence on others.

This is the case with Apple or Nespresso, where the actual physical stores look more like living spaces, with demonstration areas rather than checkouts. Everything is done so that the consumer feels at ease and spends time with customer advisers (not salespeople).

What would be my reason to use Pinterest? What does "success" look like for me? Simple enough: work -- whether it is a client who hires me temporarily to work on marketing strategy, or I am presented with an exceptional opportunity as a full-time employee.

Ah, privacy. Is it a relic of the 20th century? Today's society seems rather conflicted on the topic. In the afternoon, we rail at marketers and the l...