iOS app Android app

Digital Marketing

11 Remarkable Email Marketing Tips You Need to Implement Right Away

Matthew Collis | Posted 08.26.2014 | Business
Matthew Collis

Email marketing isn't just important, it should be a key tactic built into every organization's marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental.

What Your Business Degree Won't Teach You

Sajeel Qureshi | Posted 08.26.2014 | Business
Sajeel Qureshi

The ability to sell proves your attitude, critical thinking and soft-skills. Every other business discipline is just semantics. You have no marketers, accountants, lawyers, managers or HR people on staff if you have no sales. Businesses put a premium on people that can generate revenue.

Making My Case: Why Authors Need Websites

Fauzia Burke | Posted 08.26.2014 | Books
Fauzia Burke

If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?

The Future Of Digital Marketing

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

GE CDO: Use Data to Deliver Better Customer Outcomes

Vala Afshar | Posted 08.26.2014 | Technology
Vala Afshar

In our data-driven culture, organizations run the risk of collecting data for data's sake. Ganesh Bell, Chief Digital Officer and GM of Commercial Sof...

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

Anfernee Chansamooth | Posted 08.26.2014 | Business
Anfernee Chansamooth

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why -- media, partnerships and clients. Before we get into the specifics let me share some background with you.

Shopping Made Psychic: No-Content Marketing Marches on

Spencer Critchley | Posted 08.25.2014 | Business
Spencer Critchley

Content marketing emerged from traditional marketing, after all the promotion finally became overwhelming. But what happens when there's too much content? Code.

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 08.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 08.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

8 Paid Search Marketing Tips for Beginners

Jonathan Long | Posted 08.05.2014 | Small Business
Jonathan Long

In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.

The 5 Deadly Email Marketing Mistakes

Andy Shore | Posted 07.31.2014 | Small Business
Andy Shore

There are some things you can do with your email marketing, that while seemingly innocent, will make your subscribers want to throw you off the proverbial cliff ... right into the spam folder.

Are You Treating Social Media as an Afterthought?

Nika Stewart | Posted 07.31.2014 | Business
Nika Stewart

Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though experts continue to espouse the virtues and benefits of social media, many businesses and thought leaders have failed to make it a priority.

The Right Digital-Marketing Partner in 5 Steps

Sajeel Qureshi | Posted 07.24.2014 | Small Business
Sajeel Qureshi

Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but finding a great partner can be expensive and counterproductive to your goals.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 07.17.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.

Be a Master of the Web Universe: How to Be Charismatic Online

Brian Horn | Posted 07.16.2014 | Small Business
Brian Horn

When confronted with a charismatic personality, don't you feel yourself drawn to that person, to their ideas, their beliefs? People look up to charismatic people. What does this have to do with your online venture? Everything.

8 Content Marketing Tips for When No One Reads Your Content

Sajeel Qureshi | Posted 07.14.2014 | Small Business
Sajeel Qureshi

Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?

Is it Time to be Bullish on E-Commerce in the Philippines?

Jonha Revesencio | Posted 07.10.2014 | Small Business
Jonha Revesencio

This post is the first of the "Digital Marketing Insights" series. Co-authored by Joey Alarilla. Filipinos love going to the mall, which for decade...

3 Ways Your Website Design Is Directly Impacting Your Business

Ian Mills | Posted 07.08.2014 | Small Business
Ian Mills

When people visit your website their experience is assimilated, both consciously and sub consciously, as being highly indicative of your business as a whole, and they will make decisions on whether to engage with your business solely based on that experience alone.

Advanced Ecommerce SEO (On-Page): Outranking Big Box Superstores

Tyler Collins | Posted 07.02.2014 | Technology
Tyler Collins

E-commerce product verticals are becoming increasingly competitive in organic search, with an ever-expanding amount of vendors and store owners battli...

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 07.02.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Best SEO Practices: Avoid the Dreaded Google Penalty

Jonathan Long | Posted 07.02.2014 | Small Business
Jonathan Long

Nobody can completely predict what Google will do next, but you can take steps to keep your website as safe as possible.

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 08.27.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

3 Steps to Becoming a Digital Marketing Expert

Sajeel Qureshi | Posted 08.21.2014 | Small Business
Sajeel Qureshi

The key to becoming an expert in digital marketing is to cash in on your opportunities through practice and persistence.

How Native Advertising Is Redefining the Digital Marketing Landscape

Danny Wong | Posted 08.21.2014 | Business
Danny Wong

Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention? As controversial is it may be, I can think of dozens of other things more worthy of the label "evil." Native advertising doesn't even come close. Also, as trendy as it may seem, branded content is here to stay.