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Digital Marketing

Move Me With Marketing

Ting Ting Yan | Posted 07.22.2014 | Business
Ting Ting Yan

As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.

Big Data for Hollywood

Dave Harvilicz | Posted 07.21.2014 | Entertainment
Dave Harvilicz

Today technology offers a chance to re-connect studios with what should be considered their most prized asset: movie watchers.

Choosing the Right Agency

Rick Roth | Posted 07.20.2014 | Business
Rick Roth

You're a marketer needing an agency... it doesn't much matter your size....the complexities of choice exist regardless. The promises of one stop shopping, new media expertise and brilliant work are rampant.

Why the Internet of Things Could Be the Next Biggest Thing in Retail

Steve Olenski | Posted 07.15.2014 | Business
Steve Olenski

When it comes to the Internet of Things, the possibilities are endless. How could it not? With the advent of wearable technology as just ONE example of the places -- or better still, the things the Internet is finding a home in -- endless possibilities may not even describe it well enough.

5 Tips to Successful Content Marketing

Matthew Collis | Posted 07.08.2014 | Business
Matthew Collis

2. Know your audience

'Spray and Pray'

Dave Harvilicz | Posted 07.03.2014 | Entertainment
Dave Harvilicz

There is a lot of discussion about the future of the film industry. Jeffrey Katzenberg predicted recently at the Milken Conference that movie distribution will be completely reinvented in 10 years from now.

How to Write Strong Pay-Per-Click Ad Copy

Jonathan Long | Posted 07.01.2014 | Small Business
Jonathan Long

Ad copy is one of the most important components of a pay-per-click advertising campaign. While traditional advertising allows the advertiser to get th...

The Big Data Craze Is Just as Qualitative as It Is Quantitative

Sean Donahue | Posted 07.01.2014 | Media
Sean Donahue

For brands, political campaigns and advocacy organizations that aim to have data-driven conversations with audiences, it will be more important than ever to apply qualitative logic and human reasoning to online analytical models.

How Are You Winning In Social Media?

John McElhenney | Posted 06.23.2014 | Business
John McElhenney

Let's talk about what's working in social media and what's not. First let's get the overall stats out-of-the-way. This handy chart helps us identi...

Driving Content, Context and Advocacy

Christel Quek | Posted 06.14.2014 | Business
Christel Quek

2013, you really were a year to remember. From the explosion of short form content and to wearable technology grabbing headlines, the numerous events that have happened just proved how change is the only constant in the industry we love.

Top 5 Social Media Tools Every Marketer Needs to Know About

Matthew Collis | Posted 05.28.2014 | Business
Matthew Collis

In this article, I'll outline five of my top social media tools to help you manage your social channels and practice effective social media marketing and community management.

5 Tips to Boost Your SEO in a Competitive Online Environment

Eric Covino | Posted 05.27.2014 | Business
Eric Covino

While rankings are an important part of an SEO campaign, there is a lot more to it than that. Here are a few other areas you should be paying attention to:

The Growth Hackers Guide to Good UX

Elaine Thompson | Posted 05.20.2014 | Technology
Elaine Thompson

Most start ups don't have enough traffic to test accurately at the very beginning ie they are still grappling around trying to get users at the top of their funnel.

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Chad Pollitt | Posted 05.19.2014 | Business
Chad Pollitt

Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock."

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Roger Bryan | Posted 05.07.2014 | Business
Roger Bryan

How do you go about creating content that's not only good, but also catches people's attention and makes them want to learn more?

6 Essential Ingredients to Compelling Online Content

Matthew Collis | Posted 05.07.2014 | Business
Matthew Collis

Here's how to write content to maximize the likelihood of being found in search engines and get your prospects to take action.

The Race to Earn Readers on Owned Media

Daniel Newman | Posted 04.26.2014 | Business
Daniel Newman

There is much debate today as to whether or not the end of the corporate website is near, or perhaps has already come.

5 Simple Digital Marketing Strategies That Can Help Your Business Grow

Roger Bryan | Posted 04.21.2014 | Small Business
Roger Bryan

Digital marketing is a great way for small businesses to prosper, but going into the process blindly can leave you with a jumbled mess.

Meet the Music Industry's Most Innovative Content Creator

Brian Hanley | Posted 04.18.2014 | Entertainment
Brian Hanley

Hip-hop-sensation Lil Dicky (A.K.A. "LD") never haphazardly releases songs or music videos. On the contrary, he remains painstakingly patient in his approach to content distribution.

How to Drive Traffic to Your Website: Q&A With Ric Dragon

Fauzia Burke | Posted 04.20.2014 | Technology
Fauzia Burke

"The best tactic we've deployed to consistently increase traffic to web sites is blogging. This isn't simply about writing another blog post, it means writing really valuable and relevant content."

Create New Ideas -- Think Different, Think Upside Down

Scott MacFarland | Posted 04.08.2014 | Business
Scott MacFarland

Believe it or not, this will stimulate new ideas.

Social Business Requires Social Employees

Daniel Newman | Posted 04.07.2014 | Business
Daniel Newman

Want to know the fastest way to have your business' social media and content marketing strategies go south?

The Super Bowl Tweet Storm: No-Content Marketing Is Here

Spencer Critchley | Posted 04.06.2014 | Business
Spencer Critchley

Knowing your audience has a new meaning. Along with figuring out what might interest humans, you increasingly need to appeal to machines.

How to Create and Maximize Killer Content

Elaine Thompson | Posted 04.02.2014 | Technology
Elaine Thompson

All companies need to focus on content in 2014. Good content marketing is about giving people what they want, this will mean they come back to you and...

Build Trust in 5 Steps With Content Marketing

Daniel Newman | Posted 04.01.2014 | Business
Daniel Newman

Have you ever stopped to think about what content marketing is really all about? The brands that do content marketing better than their competition are the the companies that realize at the end of the day content marketing is about building trust.