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Digital Media

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

The Only Startup Marketing Blog You Ever Need to Read

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.

Digital Requiem

Christopher Slaney | Posted 11.24.2014 | Media
Christopher Slaney

In April 2002 I delivered a graveside eulogy to my friend Benny who had succumbed to cancer. A few months later a mutual acquaintance asked me if I thought enough time had passed for it to be okay to delete Benny's name and number from his cell phone.

Great Content Marketing & Branding Starts with Stellar Images

Lee Traupel | Posted 10.26.2014 | Business
Lee Traupel

As we move into the big smartphone era no content will stand out unless you have great visuals. They differentiate your brand and business and drive engagement with today's always on consumers.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

News For High Schools: Digital Media Plus Teaching Equals Support For Freedom

Eric Newton | Posted 11.17.2014 | Education
Eric Newton

This year, for the first time, American high school students show a greater overall appreciation for the First Amendment than do adults.

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 11.11.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

What Your First Step In Digital Marketing Should Be

Sajeel Qureshi | Posted 11.10.2014 | Small Business
Sajeel Qureshi

Think your business is 'too complicated' for an app or there isn't 'an app for that' yet? Go get a sobriety test.

The Global Search for Education: Learn by Action

C. M. Rubin | Posted 11.08.2014 | Education
C. M. Rubin

"No matter the platform, people will always need to know how to understand, analyze and reflect upon larger contexts and systems. That pro-active cre...

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 10.23.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

Will Your Kids Be Getting These Digital Lessons This Year?

Diana Graber | Posted 11.04.2014 | Education
Diana Graber

Cyber Civics prepares kids for their digital lives by teaching them how to protect their online privacy, manage their digital reputation, prevent and/or respond appropriately to cyberbullying, avoid plagiarism and copyright infringement and so much more

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 10.24.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

Promoting Engaged Scholarship and Community-Oriented Media for Social Good

Srivi Ramasubramanian | Posted 11.03.2014 | Impact
Srivi Ramasubramanian

A year-long academic sabbatical this past year offered me and my family the opportunity to visit multiple countries, interact with new people, and engage with numerous cultures.

We're Drowning in Branded and Social Content -- Can We Have Curators Back, Please?

Jimmy Leach | Posted 11.02.2014 | Business
Jimmy Leach

While people continue to create the good stuff, we need people to point us to it. Those curators are our only hope of finding the good wood, in amongst the dead trees.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

The Creative Class With Legendary Music Producer Bob Ezrin (VIDEO)

Rana Florida | Posted 10.26.2014 | Business
Rana Florida

This week features Bob Ezrin, one of the most commercially successful producers of all time. He's worked with many of the world's most important contemporary artists.

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

The Academy's Tribute Tweet for Robin Williams Backfired. So Why Did People Forgive It?

Winnie Kao | Posted 10.22.2014 | Technology
Winnie Kao

Good intentions only matter if people believe that you have good intentions. The Academy's tweet, while now widely recognized as being misguided, was perceived to be driven by sincerity.

30 Years Of Music Industry Upheaval In 30 Seconds

The Huffington Post | Kevin Short | Posted 08.22.2014 | Technology

In 30 years, we've gone from flipping cassette tapes to playing CDs to downloading iTunes to streaming Spotify. These seismic shifts in the music i...

What Is a Digital Ocean Country?

Samantha_Harris | Posted 10.15.2014 | Green
Samantha_Harris

Shark week got me thinking... Do you really care about the ocean? What's beyond the shoreline may never cross your mind. Could an ocean country change that?

Kids and Technology: Can We Ever Really Keep Up?

Diana Graber | Posted 10.14.2014 | Parents
Diana Graber

There is still one realm where we are ahead of our kids, and that's in "life skills," which are sorely needed--believe it or not--in digital spaces. These life skills include things like kindness, respect, and thoughtfulness, and they're considered skills because in the old days, we actually learned them by observing the behavior of the adults around us.

From Digital Overload to Enlightenment

Martin O’Leary | Posted 10.11.2014 | Technology
Martin O’Leary

Immanuel Kant described enlightenment as one's emergence from self-imposed immaturity. But how can a digital addict ever achieve enlightenment with so many distractions, let alone escape immaturity?

Manners in Our Digital World

2BoomerBabes | Posted 10.05.2014 | Technology
2BoomerBabes

Bad manners seem to be everywhere! Whether it's dinner guests fielding phone calls in the middle of a meal, drivers playing chicken for parking spaces, or the idiot on the subway clipping his toenails, we are one unmannered bunch.

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

The Evolution of the Digital Parent

Suren Ramasubbu | Posted 10.01.2014 | Parents
Suren Ramasubbu

A major part of the challenge of parenting in this day and age lies in managing the increasingly digital lives of their children, especially in their tween and teen years.