Digitas

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Randall's Day 2 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 06.18.2013 | Technology

Yesterday, Cannes Lions Award winners were revealed and I attended the AOL Makers dinner where I was able to talk with some of the most amazing women in history who are still trailblazing today.

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WATCH LIVE: Arianna At Digitas NewFront

Posted 05.02.2013 | Media

Read More: Newfront, Digital NewFronts, Digital Media, Video, Advertising, Internet Week, Digital Entertainment, Arianna, Digitas, Media News

Behind every viral video star or breakout meme, there's an industry working to convert clicks to cash. Digitas NewFront, held during Internet Week ...

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WATCH LIVE: HuffPost Announces New Real-Time Branded Content Partnership

Posted 05.02.2013 | Media

Read More: Digitas, Newfronts, Digital-Newfronts, Media News

window.location = "http://www.digitasnewfront.com/"; This industry-leading event will feature top talent and leaders discussing the winning strategie...

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Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards

Andy Plesser | Posted 04.24.2013 | Technology

Read More: Digitas, Newfronts, Video, Technology News

Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $9 billion business over th...

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(Video) American Express "Unstaged" Online Video Live Concerts Drive Card Growth, Digitas' Beeching

Andy Plesser | Posted 05.31.2013 | Business

Read More: American Express, Digitas, Video, Business News

PARIS -- Branded entertainment is driving customer acquisition for American Express via its Unstaged concert series, says Mark Beeching, Worldwide...

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(video) All Media Should be Earned, Digitas Creative Chief Says

Andy Plesser | Posted 05.31.2013 | Business

Read More: Digital Media, Digitas, Advertising, Online Advertising, Video, Business News

Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for th...

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(video) Mashable Makes Big Move Into Video Production and Syndication

Andy Plesser | Posted 05.31.2013 | Technology

Read More: Online Video, Digitas, Adam Ostrow, Mashable, Video, Technology News

From news updates, reviews and long-form, branded shows, Mashable is making a big commitment to digital video programming and syndication, says Ad...

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(Video) Balancing Creativity and Commerce: Web Video Star Felicia Day on Working with Brands

Andy Plesser | Posted 05.31.2013 | Entertainment

Read More: Digitas, Felicia Day, Web Video, Video, Entertainment News

Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new Y...

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Program Alert: Live #BeetShow from NAB in Las Vegas, 2:45 PT Starring @RedFuryNYC

Andy Plesser | Posted 06.17.2012 | Technology

Read More: Digitas, Livestream, Advertising, Las Vegas, nab2012, Technology News

LAS VEGAS, Nevada - Please check out our 45-minute live Webcast from floor of the NAB show today from the stage of Livesteream. The progr...

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Digitas Teams with AOL, Hulu, MSN, Yahoo and YouTube in Video Marketplace (Video)

Andy Plesser | Posted 06.03.2013 | Technology

Read More: Msn, Youtube, Digitas, Aol, Advertising, Hulu, Yahoo, Video, Technology News

While there has been dramatic growth in online video advertising, mostly in the form of in-stream ads, there is a big opportunity for original, sp...

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High-Tech Start-Up Focus: Flite's 'Agile Marketing Platform'

Bill_Robinson | Posted 03.31.2012 | Small Business

One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'

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Gala Celebration of Web Original Video Set for Thursday at CES in Las Vegas

Andy Plesser | Posted 06.03.2013 | Entertainment

Read More: Digitas, Web Video, Hollywood, Ces, ces2012, Video, Entertainment News

The International Academy of Web Television (IAWTV) will present its first awards program for excellence across multiple platforms on Thursday, Ja...

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The Beet.TV Special -- "The Root to CES" -- a Live Webcast w/ Adobe, Akamai, Boxee, Digitas, CNET, LG, NPD and Verizon

Andy Plesser | Posted 06.03.2013 | Technology

Read More: Verizon, Akamai, Boxee, Adobe, Ces, Npd, Beet.TV, Digitas, Lg, Livestream, Cnet, Video, Technology News

Watch live streaming video from beet_tv at livestream.com Please join Beet.TV on Wednesday, December 14 at 2:00 p.m. ET for a 90-minute Webcast abou...

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Program Alert: 11/15 at 2:30 ET: Beet.TV Leadership Summit: The Value of Engagement, Presented by Tremor Video

Andy Plesser | Posted 01.14.2012 | Technology

Read More: Beet-Event, Beet.TV, Digitas, Tremor-Video, Online Video Advertising, Technology News

Watch live streaming video from beet_tv at livestream.com Beet.TV Leadership Summit and Live Webcast Presented by Tremor Video, Hosted by Digitas THE...

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Digitas' Sarofian: "Audience Design" is Key to Branded Entertainment

Andy Plesser | Posted 06.03.2013 | Media

Read More: Beet.TV, Digitas, Audience Design, Stephanie-Sarofian, Media News

"Audience and data is sexy" and is key to the success of branded content, says Stephanie Sarofian, Managing Director of Brand Content and EVP at Digitas, in this interview with

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Digitas' Jordan Bitterman: ROI for Online Video Advertising Is Double Television's

Andy Plesser | Posted 06.03.2013 | Technology

Read More: Beet.TV, Online Video, Digitas, Jordan Bitterman, AOL Video, Technology News

While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient.

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Egyptian Filmmaker Uses Twitter to Gather 300 GB of Revolution Video (VIDEO)

Andy Plesser | Posted 06.04.2013 | World

Read More: Egypt Protests, Documentaries, Digitas, Facebook, Egypt, Journalism, Twiiter, World News

Amr Salama, an Egyptian fillmaker and a central figure in creating the alternative media universe during the revolution in Egypt, is finishing a d...

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New Web Video Awards Program Announced by IAWTV

Andy Plesser | Posted 06.04.2013 | Media

Read More: Beet.TV, Digitas, Paul Kontonis, Iawtv, Media News

The International Academy of Web Television (IAWTV), a national association of video creators, has announced its first awards program for excellen...

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Palo Alto Meets Madison Avenue in the "Facebook Studio"

Andy Plesser | Posted 06.04.2013 | Technology

Read More: Beet.TV, Digitas, Facebook Studio, Facebook, Jennifer Kattula, Technology News

PALO ALTO, Calif -- In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the "Facebook ...

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The Multimedia Transformation of Bloomberg

Andy Plesser | Posted 06.04.2013 | Media

Read More: Bloomberg, Beet.TV, Digitas, Kevin-Krim, Media News

With its origins in a dedicated terminal as a wire service, later expanded into a broad offering of text stories on the web, Bloomberg.com has bec...

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Exclusive: BBC Reports 10 Million Apps Downloaded Worldwide

Andy Plesser | Posted 06.04.2013 | Technology

Read More: Beet.TV, Digitas, Bbc, Daniel-Heaf, Newfront11, Technology News

The iPad has "truly become the fourth screen." Session time on the device matches the time spent with traditional media such as periodicals and television.

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