Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for the W...
Andy Plesser | Posted 04.28.2012
From news updates, reviews and long-form, branded shows, Mashable is making a big commitment to digital video programming and syndication, says Adam ...
Andy Plesser | Posted 04.28.2012
Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new YouT...
Andy Plesser | Posted 04.17.2012
LAS VEGAS, Nevada - Please check out our 45-minute live Webcast from floor of the NAB show today from the stage of Livesteream. The progr...
Andy Plesser | Posted 04.28.2012
While there has been dramatic growth in online video advertising, mostly in the form of in-stream ads, there is a big opportunity for original, spons...
Bill_Robinson | Posted 03.31.2012
One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'
Andy Plesser | Posted 03.12.2012
The International Academy of Web Television (IAWTV) will present its first awards program for excellence across multiple platforms on Thursday, Janu...
Andy Plesser | Posted 02.11.2012
Watch live streaming video from beet_tv at livestream.com Please join Beet.TV on Wednesday, December 14 at 2:00 p.m. ET for a 90-minute Webcast abou...
Andy Plesser | Posted 01.14.2012
Watch live streaming video from beet_tv at livestream.com Beet.TV Leadership Summit and Live Webcast Presented by Tremor Video, Hosted by Digitas THE...
Andy Plesser | Posted 11.29.2011
"Audience and data is sexy" and is key to the success of branded content, says Stephanie Sarofian, Managing Director of Brand Content and EVP at Digitas, in this interview with
Andy Plesser | Posted 10.03.2011
While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media more efficient.
Andy Plesser | Posted 08.12.2011
Amr Salama, an Egyptian fillmaker and a central figure in creating the alternative media universe during the revolution in Egypt, is finishing a doc...
Andy Plesser | Posted 08.10.2011
The International Academy of Web Television (IAWTV), a national association of video creators, has announced its first awards program for excellence ...
Andy Plesser | Posted 08.07.2011
PALO ALTO, Calif -- In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the "Facebook Stu...
Andy Plesser | Posted 08.07.2011
With its origins in a dedicated terminal as a wire service, later expanded into a broad offering of text stories on the web, Bloomberg.com has become...
Andy Plesser | Posted 06.03.2011
The iPad has "truly become the fourth screen." Session time on the device matches the time spent with traditional media such as periodicals and television.
Andy Plesser | Posted 05.25.2011
We caught up with Mark Beeching, Chief Creative Director of Digitas, at the company's Digital Content NewFront 2010 conference in Manhattan last week...
Andy Plesser | Posted 05.01.2012