Dimension

HuffPost Review: Scream 4 (2011)

Scott Mendelson | Posted 06.18.2011

Read More: Nev Campbell, Emma Roberts, Weinstein, Scream 4, David Arquette, Courtney Cox, Rory Culkin, Wes Craven, Dimension, Reviews, Kevin Williamson, Entertainment News
Scott Mendelson

It is rare that a film spends such a large chunk of its running time basically admonishing its own existence. Yet Wes Craven's return to the world of Scream is not only a relatively unnecessary franchise revival, it wears its uselessness on its sleeve.

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Tiger's Unplayable Lie

Mike Bonifer | Posted 05.25.2011

Read More: Crisis Management, Scripted Narrative, Story, Mike Bonifer, Nau, Gamechangers, Bill Johnson, Branding, Business, Buick, Accenture, Distributed Narrative, Nike, Tiger Woods, Gillette, Golf, Channels, Dimension, Vitalhemptations, Business News
Mike Bonifer

Tiger can redeem himself for his audience, but he's got to want to be an authentic hero, not one playing a role. Here are five moves he (or any other burning brand) can make in that direction.

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