Direct Mail

Junk Mail Marketers Try To Go Green

New York Times | Claudia Deutsch | Posted 07.23.2008 | Green


MOST marketers readily concede it: getting rid of direct mail -- or junk mail, as environmentalists and most recipients call it -- would save a lot of...

How Jesse Helms Ruled North Carolina

Erik Ose | Posted 07.08.2008 | Politics


Erik Ose

Helms poisoned the ideological well of politics, calling MLK, Jr. a communist and the 1964 Civil Rights Act "the single most dangerous piece of legislation ever introduced in the Congress."

A Tale of Two Direct Mail Campaigns: Dodd's Low-Dollar Outreach Vs. Romney's Search For High Rollers

Michael Whitney | Posted 12.05.2007 | Home


Michael Whitney

Chris Dodd and Mitt Romney's campaigns sent messages this week to their supporters, both highlighting donors' notes to the campaign. The ways each email asked for money are almost polar opposites.


 

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