Direct Mail

Digital versus Traditional Advertising? Wrong Question - BANK 2.0

Brett King | Posted 05.25.2011

Brett King

There is a debate that has been raging in Advertising quarters for almost a decade now - which is better Digital Media or Traditional Advertising. The...

Thanks to Spam, It's Not Junk Mail Anymore

Sarah O'Leary | Posted 05.25.2011

Sarah O'Leary

If you want to reach your consumers in the internet age, tell the youngsters in the office that you're kickin' it old school with USPS.

Banking's Biggest Challenge: Marketing 2.0

Brett King | Posted 05.25.2011

Brett King

Even the most massive changes occurring in the banking sector today aren't as dramatic as what is happening in marketing and advertising.

Longing For a Paperless Existence

Chris Brassington | Posted 05.25.2011

Chris Brassington

I did a little research to find out the effects of direct mail on the environment. The stats astounded me.

Matt Osborne | Posted 05.25.2011

Matt Osborne

Don't tell me that nontroversy doesn't matter. With nearly as many Americans approving of Palin as Obama, nontroversy really, really matters.

Junk Mail's Endless Summer

Todd Paglia | Posted 05.25.2011

Todd Paglia

Junk mail's waste and nuisance is obvious; the system supporting it is galling: Our standard postage subsidizes junk mail.

Seth Colter Walls

RNC Mailer Uses Prominent Clinton Supporters To Attack Obama

HuffingtonPost.com | Seth Colter Walls | Posted 05.25.2011

The latest anti-Obama mailer asks on its front page : "Barack Obama: What Do Democratic Leaders Really Think About His Ability To Lead?" The pamphlet...

Junk Mail Marketers Try To Go Green

New York Times | Claudia Deutsch | Posted 05.25.2011

MOST marketers readily concede it: getting rid of direct mail -- or junk mail, as environmentalists and most recipients call it -- would save a lot of...

How Jesse Helms Ruled North Carolina

Erik Ose | Posted 05.25.2011

Erik Ose

Helms poisoned the ideological well of politics, calling MLK, Jr. a communist and the 1964 Civil Rights Act "the single most dangerous piece of legislation ever introduced in the Congress."