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Long Live the Big, Rich King

MaryEllen Tribby | Posted 10.30.2013 | Business
MaryEllen Tribby

The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.

As Seen On TV: How to Make the Next Big Thing

Jill S. Brown | Posted 05.25.2011 | Business
Jill S. Brown

Here are a few of the new items that might catch your attention some night when you're flipping channels at two in the morning.