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Direct to Consumer Advertising

5-Hour Energy and 30-Second Deceit

Nathan Risinger | Posted 12.18.2012 | Healthy Living
Read More: Advertising, Bioethics, Energy Drinks, Ethics, Truth in Advertising, Healthy Living Health News, Health Claims, Pharmaceutical Industry, 5-Hour Energy, TV Advertising, Direct to Consumer Pharmaceutical Marketing, Direct to Consumer Advertising, Healthy Living News
Nathan Risinger

Advertisers frequently trade on the implicit trust we have in medical professionals to sell products for their clients. For example, an advertisement promoting the consumption of 5-Hour Energy has recently been running on television.

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With Mental Health Drugs, Greater Risk Means More Marketing

Matthew D. Erlich, M.D. | Posted 11.06.2011 | Healthy Living
Read More: Mental Health, Inverse Benefit Law, Healthy Living Mind, Direct to Consumer Advertising, Healthy Living News
Matthew D. Erlich, M.D.

The riskier the drug, the more pharmaceutical companies will allocate to its marketing, in order to boost sales of the drug.

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Are You Depressed, Or Just Human?

Dr. Andrew Weil | Posted 11.17.2011 | Healthy Living
Read More: Direct to Consumer Advertising, Health Reform, Dr. Andrew Weil, Health Care, Depression Treatment, Health Care Reform, Integrative Medicine, Andrew Weil, Depression, Arizona Center for Integrative Medicine, The Inner Life, Healthy Living News
Dr. Andrew Weil

Occasional, situational sadness is not pathology -- it is part and parcel of the human condition. Beware of those who attempt to make money by convincing you otherwise.

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