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Direct to Consumer Pharmaceutical Marketing

5-Hour Energy and 30-Second Deceit

Nathan Risinger | Posted 12.18.2012 | Healthy Living
Read More: Advertising, Bioethics, Energy Drinks, Ethics, Truth in Advertising, Healthy Living Health News, Health Claims, Pharmaceutical Industry, 5-Hour Energy, TV Advertising, Direct to Consumer Pharmaceutical Marketing, Direct to Consumer Advertising, Healthy Living News
Nathan Risinger

Advertisers frequently trade on the implicit trust we have in medical professionals to sell products for their clients. For example, an advertisement promoting the consumption of 5-Hour Energy has recently been running on television.

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Should You Get Your Drug Information From An Actor?

Dr. Andrew Weil | Posted 05.25.2011 | Home
Read More: Health Care Bill, Health Care Debate, Living News, Andrew Weil, Dr. Andrew Weil, Medical Treatment, Direct to Consumer Pharmaceutical Marketing, Integrative Medicine, Health Action, Obama Health Care, Medicine, Health Reform, Health Care, Home News
Dr. Andrew Weil

Sally Field is a talented actor. But what qualifies her to promote Boniva, an osteoporosis drug that is of limited benefit, has worrisome side effects, and for which there are natural alternatives that merit careful consideration?

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