Display Advertising

Facebook Grabs Display Ad Title From MySpace -- Are We Making Progress Here?

Jarvis Coffin | Posted 05.25.2011

Read More: Facebook, Online Advertising, Myspace, Display Advertising, Internet Advertising, Media News
Jarvis Coffin

According to a report by Reuters picked-up by the SmartBrief people, the news is Facebook served nearly one out of every four display ads in Q3, per c...

Read Post

Watch This Space: Google's Seven Predictions for Online Display Advertising in 2015

Eric Shutt | Posted 05.25.2011

Read More: Mobile Marketing, Iab, Interactive Advertising Bureau, MIXX Expo, Youtube, Advertising Week, Display Advertising, Google, Technology News
Eric Shutt

2010-09-29-googlepredictions.jpgAccording to players from Google's display advertising team, five metrics will be more important than the click by 2015.

Read Post

What the Heck Is Display Advertising, Anyway? And Who Cares?

Jarvis Coffin | Posted 05.25.2011

Read More: Brand Advertising, Display Advertising, Online Advertising, Internet Advertising, Alistair Beattie, Ad Age, Akqa, Media News
Jarvis Coffin

If posters were measured by the number of times people reached over and touched them, they wouldn't be used. If you measure banners by clicks alone you are missing a trick.

Read Post