It is difficult to understand why Do Not Track is controversial. At the end of the day, privacy advocates will have to settle for something less than ideal -- and advertisers must honor their commitment to comply with users' Do Not Track instructions.
The Do Not Track opt-in option will be a part of the major web browsers by the end of this year; when websites will follow suit is a far different story and may take months or years to happen. But this is a burgeoning privacy issue.
In their comprehensive online privacy bill, Senators Kerry and McCain have laid out a plan that could give consumers a clear way to opt out of having their information shared indiscriminately with advertisers or other businesses.
Whether or not you support Do Not Track legislation, the success of the industry self-regulation program is vital. What credibility will any industry effort in this area have if one that has received so much focus doesn't succeed?
Why would the guy who created all of our online privacy problems be a good choice to head the federal agency responsible for developing and executing the Obama administration's online privacy policies?