Any language, regardless of meaning, can be made to sound beautiful behind a nice tune, something for people to nod along with mindlessly. Gambino's more interested in displaying the ways we communicate than whether or not he endorses them.
Repetition, whether functioning as feedback loop or contextualization (often both), is an integral motif in Because the Internet. Set against the album's most forcefully earnest and reassuring song, we find a confluence of paradoxes: nostalgia dovetails with cynicism.
The Internet allows us to live increasingly fractured, niche, performed lives -- no matter how consistent, we develop varied personae on social media, dependent upon the form -- but they are still our lives.
Please know that I love Jay's music. He is quite possible the greatest rapper to ever step into a booth. But somewhere along the line his story (fatherless child turned drug dealer turned mogul) became the only acceptable answer to what is the "real" black male experience.
"Consistently hilarious" is a great way to describe The To Do List, which provides more delight with its shoestring $1.5 million budget than many studio tentpoles did with soaring nine-digit price tags.
For such a versatile entertainer whose whole persona is dependent on his professed ambition and how he won't stop until we say that "James Franco is the white Donald Glover," Childish Gambino is surprisingly lazy.