Taco Bell claims that its product developers came up with the idea for the Doritos Locos Taco -- probably the most successful new fast food item of th...
Fast Company has a fascinating look at how fast food and food industry innovation works. Writer Austin Carr gets deep into the history of how Doritos ...
Cool Ranch Doritos fans and anti-fans who eat them anyhow, the wait for the blue-flecked taco of your dreams is almost over. Taco Bell announced Wedne...
We've known for some time that Taco Bell's Doritos Locos tacos were popular -- they became the most popular item in Taco Bell history back in June. Bu...
If Samuel Beckett were alive today, he'd probably name his most famous play "Waiting for Cool Ranch Doritos Locos Tacos" instead of "Waiting for Godot...
Doritos Locos have been a massive success for Taco Bell. The company is planning additional roll-outs (Cool Ranch!) and is crediting the innovation fo...
NEW YORK -- KFC and Pizza Hut may face some challenges amid the economic slowdown in China, but Taco Bell's changing menu in the U.S. is giving Wall S...
Stealing a base in a baseball game is hard work! You have to run really fast, you have to pay really close attention to everything else going on in th...
LOUISVILLE, Ky. -- Yum Brands Inc. was spared more heartburn from a rare profit setback in China thanks in part to Taco Bell's new take on the taco.
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LOUISVILLE, Ky. -- Taco Bell's new take on the taco, featuring orange Doritos dust, has helped put the sizzle back in its U.S. sales after a nearly ye...
I can't help but wonder who is eating this stuff. Anyone? Do these gimmicks increase sales, or just get people chattering away on the Internets? Would you eat/drink these five items based on these crazy gimmicks?
If you were to read the comments on one of HuffPost Food's stories about the much-ballyhooed Doritos Locos Tacos at Taco Bell, you might get the impre...
For some, Taco Bell's new Doritos Locos Taco, which swaps out the typical tortilla-based taco shell for a folded disc of Doritos chip and first went n...
Though plenty of college kids have probably had this exact idea late at night (worth noting is the 2009 launch of a new Doritos flavor, Late Night Tac...