Dove

Dove Vs. The Retoucher: Company At Standoff Allegations Of "Real Beauty" Airbrushing

Ad Age | Posted 05.12.2008 | Business


It was a few lines in a 6,000-word article, but it threw Unilever and its advertising agency, Ogilvy & Mather, into a tizzy of denials, explanations a...

Cellulite Cream for Your Bones

Jodi Lipper and Cerina Vincent | Posted 11.27.2007 | Living


Jodi Lipper and Cerina Vincent

Before you buy creams to get rid of your cellulite, first try just letting it go. If you think you'll be hot with a little less cellulite, then you're probably already hot now, so don't wait to start believing it!

I'm OK. They're Nuts.

Trisha Gura | Posted 11.14.2007 | Living


Trisha Gura

The average middle-aged woman has grown smarter: she is no longer willing to endanger her health to meet contemporary culture's idealization of women.

Don't Buy It

Polly LaBarre | Posted 10.22.2007 | Business


Polly LaBarre

Call it anti-branding. Dove is engaging customers by taking aim at its own industry.

Cause Marketing and Branding: The Odd Couple Needs Counseling

Andrea Learned | Posted 10.18.2007 | Business


Andrea Learned

The "naughty" of Axe may be a significant p.r. detriment to the hard-won "self-esteem" of Dove. But Unilever isn't the only company that will face this sort of conflict.

What Can Industry Do To Stop The Onslaught?

Anastasia Goodstein | Posted 10.02.2007 | Living


Anastasia Goodstein

Campaign for Real Beauty should extend beyond the Dove brand and serve as a rallying cry for a change industry wide in fashion and beauty advertising.