Drew Westen

The Psychological Dynamics of the 2008 Primaries: Who's Where and Why?

Drew Westen | Posted 05.05.2008 | Politics

Read More: Candidates Psychology, Drew Westen, Political Brain, Psychology, Hillary Clinton, 2008 Election, Barack Obama, Politics News
Drew Westen

Successful campaigns both inspire and raise concerns about the opposition -- an election is a choice, not a referendum, and positive and negative emotions both drive voting behavior in psychologically and neurologically distinct ways.

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Iowa: It's Emotions, Stupid!

Peter Emerson and Michael Maslansky | Posted 01.02.2008 | Politics

Read More: Drew Westen, Frank Luntz, 2008 Election, Iowa Caucuses, Iowa, Rudy Giuliani, Ronald Reagan, National Security, John Kerry, Barack Obama Iowa, George W. Bush, Jimmy Carter, Barack Obama, John Kerry 2004, Politics News
Peter Emerson and Michael Maslansky

It will not be the experience of a candidate; it will be the emotion of the voter that decides this election. Republicans learned this far more quickly than Democrats.

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