Drew Westen

The Psychological Dynamics of the 2008 Primaries: Who's Where and Why?

Drew Westen | Posted 05.05.2008 | Politics


Drew Westen

Successful campaigns both inspire and raise concerns about the opposition -- an election is a choice, not a referendum, and positive and negative emotions both drive voting behavior in psychologically and neurologically distinct ways.

Iowa: It's Emotions, Stupid!

Peter Emerson and Michael Maslansky | Posted 01.02.2008 | Politics


Peter Emerson and Michael Maslansky

It will not be the experience of a candidate; it will be the emotion of the voter that decides this election. Republicans learned this far more quickly than Democrats.


 

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