Dvrs

American Idolatry

Ann Handley | Posted 05.22.2008 | Entertainment

Read More: American Idol, Dvrs, DVR Commercials, Dvr, Tivo, American Idol 2008, Entertainment News
Ann Handley

With a crucial few seconds to go before the climax, Ryan Seacrest announced, his voice crackling with excitement, "...the American idol is..." Then it ended. The DVR stopped playback.

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TV Ads Losing Their Effectiveness

Ad Age | Steve McClellan | Posted 02.21.2008 | Business

Read More: DVR Penetration, Television Advertising, Marketers, DVRs, Tv Ads, Media Agencies, TV Advertising, Business News

A majority of marketers believe that television advertising has become less effective in the past two years, according to a new survey from the Nation...

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