David Stark, President and Creative Director of David Stark Design and Production breaks the rules nearly every day. He makes the point that if creativity is the core driver of his business, its solid foundations and discipline play just as great a role in its success.
OK, it's just newsprint. But we journalists tend to get excited about it. More than 50 million newspapers hit stands and porches every morning in this country (double that in China). A tree falls. Many trees, really--200 million per year, just for newspapers.