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The New Brand-Consumer Relationships

Sana Dubarry | Posted 10.15.2012 | Business
Sana Dubarry

This is the case with Apple or Nespresso, where the actual physical stores look more like living spaces, with demonstration areas rather than checkouts. Everything is done so that the consumer feels at ease and spends time with customer advisers (not salespeople).

Twitter: Should You Have Multiple Accounts or Use Lists?

Pamela Poole | Posted 04.14.2012 | Fifty
Pamela Poole

If your Twitter account is listed by other people, it's good for your reputation. If you're on many lists, it adds to your credibility in your area of expertise or niche.