In the past five decades, the media have covered a host of ecological topics, from environmental science to the ways consumers can live greener lives. But they have failed to explain their own contribution to environmental problems.
Not far from the heart of one of Africa's biggest cities, Accra, Ghana, black clouds of toxic smoke rise from an outdoor recycling operation that is converting America's used computers into copper, gold and other useful materials.
To effectively tackle e-waste, we need to think about everything from how to design more efficient and sustainable technology, to making sure consumers have widespread access to recycling drop off locations and other options for donating or recycling used electronics.
Anti-sweatshop activists have blasted Apple for ignoring exploitative, perhaps severely poisonous, working conditions at United Win Technology, a facility in Jiangsu Province apparently connected to Apple Computers.