There are two ways to design play for children in the digital age, especially if your game is products that you want parents to buy to support the learning and development of their children. You can either: guess or observe.
The likes of KinderTown and other similar companies like YogiPlay are doing an excellent job in helping to raise the expectations of parents about what a quality app for young children looks like.
The challenge has shifted. It is no longer useful to simply think about limiting children's exposure and access to TV or screens. We need to understand what quality digital tools are and what quality practice looks like.