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Eastern Conference

Is the NCAA Losing Its Identity?

Gregg S. Lipman | Posted 04.15.2013 | College
Gregg S. Lipman

I would strongly urge the NCAA to take back some branding equity building control and start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.

With Win, Bulls Close In On First Place

AP | ANDREW SELIGMAN | Posted 06.06.2011 | Chicago

CHICAGO — Derrick Rose finished with 19 points, Luol Deng scored 18 and the Chicago Bulls continued to close in on the top seed in the Eastern C...

TAKING OVER

AP | Posted 05.25.2011 | Sports

CHICAGO — Derrick Rose scored 23 points in Chicago's seventh straight win, a 98-79 victory over the Washington Wizards on Tuesday night that moved t...

What's Wrong With the Celtics?

Thomas Alter | Posted 05.25.2011 | Sports
Thomas Alter

The Celtics are currently a lame fourth in the East. They will make the playoffs, but their recent play shouldn't give anyone hope that they'll do anything once they get there.