Don't let data-driven decision-making cause you to make stupid decisions. If the data shows (and it does) that shorter book titles might give you a slight sales advantage, don't change your title to two words if the absolute best and necessary title is seven words.
The current dispute between the book retailer Barnes & Noble and the publisher Simon & Schuster has caused much handwringing and worry. But the dispute is one that has visited all changing industries fighting a rear-guard action against newer, more visionary competition.
With all of the options out there to publish, it's pretty tempting to just point and click your way to a completed book. It's hard enough to compete in publishing. Put in the effort and put forth your best book. Does your book deserve anything less?
We believe that of you simply treat the customer with respect, then they will reciprocate in kind. With the help of Neil Gaiman, Dave McKean, John Scalzi and Cory Doctorow among others, we are testing this idea.
An idea has taken root in certain quarters that publishers aren't necessary any more. And for that matter, who needs bookstores? It's a seductive idea, but it gnores the fundamental realities of the book business.