Don't let data-driven decision-making cause you to make stupid decisions. If the data shows (and it does) that shorter book titles might give you a slight sales advantage, don't change your title to two words if the absolute best and necessary title is seven words.
With your help, libraries around the globe have a bright future as the nexus where writers, readers and authors come together to create, celebrate and enjoy books.
The current dispute between the book retailer Barnes & Noble and the publisher Simon & Schuster has caused much handwringing and worry. But the dispute is one that has visited all changing industries fighting a rear-guard action against newer, more visionary competition.
I have been blessed to be a published author both by the traditional process and I have self-published where I managed every aspect of the process. From both processes, here is what I have learned.
One benefit of ebook self-publishing is that the author can evolve their book over time. Unlike static print books of yesteryear, your ebook is a dynamic, living creature.
To compete with free, publishers need to make their content more attractive and essentially, discoverable. Entering the ebook market late will result in lost revenue to piracy.
There's probably no going back: e-books are going to be the dominant form for publishing pretty soon.
Consider that 23 percent of Americans now read...
With all of the options out there to publish, it's pretty tempting to just point and click your way to a completed book. It's hard enough to compete in publishing. Put in the effort and put forth your best book. Does your book deserve anything less?
We believe that of you simply treat the customer with respect, then they will reciprocate in kind. With the help of Neil Gaiman, Dave McKean, John Scalzi and Cory Doctorow among others, we are testing this idea.
Aptaracorp has released its annual survey of ebook production trends, and to mark the event (and to get more publicity) they've come up with a dramati...
An idea has taken root in certain quarters that publishers aren't necessary any more. And for that matter, who needs bookstores? It's a seductive idea, but it gnores the fundamental realities of the book business.
Many reviewers have been complaining for a while about the democratization of publishing and the "flood" of e-books. How are you supposed to weed out the crap?
Last month a fellow bibliophile, someone with whom I work at a bookstore in Portland, Ore., described one of Kindle's newest TV commercials. In it, a ...
NEW YORK -- A judge warned lawyers for authors and publishers and Google Tuesday that he will decide whether snippets of books can be sold online with...
FOR decades, even after it was renamed and relocated from its original home at Radcliffe, the Columbia Publishing Course seemed unchanging, a genteel ...
If the rumours are true (and they would seem to be) and JK Rowling has sidelined the publishing industry to put the Harry Potter series into electroni...
Until recently, if a publisher refused to publish an author's book, it limited an author's ability to reach readers. Now, the e-book printing press is free and available to all.
The smart money says that things will get worse before they get better. Publishers will have to start thinking more like software start-ups. Are you ready for some aspirin yet?