It's well known now that baby boomers hold 70 percent of the U.S. wealth and will be inheriting trillions in the next 20 years. However, who are the other marketing groups that make up our 312 million Americans?
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Rather than bemoaning America's lost greatness, we would seem better served by a conversation about what that greatness really consists of -- and what is needed to produce it.
The drop in the US housing market is being partly compounded by a tri-effect created by the baby boomers and the echo boomers, those born between 1989 and 1993.
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