Eight months ago, we challenged people to launch a brand new business and start selling. When they entered the competition, each participant chose a category best describing their shop. The store that sold the most in each category during a two-month period would take home the prize.
Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
Mobile is so 2010. So why would Amazon throw its hat into the game of phones? That's the thing -- it didn't. The company is headed into battle in two other markets full of potential: real-world commerce and digital advertising.
Social media is now an integral part of almost every consumer's online habits. Statistics abound about it's popularity and it's potential as a means of driving new visitors to your website, yet many businesses are still failing to turn their social media efforts into profits.
You've sorted your online marketing and you're getting traffic. But you're losing sales. Why? I've compiled a list of the five main reason shoppers leave websites without buying, as well as what you can do about it.
We are a generation of maximizers, and it's both a blessing and a curse. Sure, we can identify what we like, online, on our phones and in store, but liking a product simply isn't enough to make us buy it.