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Ecopreneur

Green Is Not Enough: How to Make an Earth Friendly Brand Stand Out

Dr. Alexander Haldemann | Posted 11.09.2014 | Business
Dr. Alexander Haldemann

Deceptive "green washing" claims aside, this is a business trend that is unequivocally good: it's good for the environment, it's good for the consumer, and there is a growing consensus that it's good for business.

Opportunity to Grow Greener Businesses (With a Discount)

Terry Gardner | Posted 05.25.2011 | Los Angeles
Terry Gardner

The way Tom Ridgeway, VP of Patagonia's Environmental Programs, describes Patagonia's approach to products, it seems like the store has an "eco oath" much like a doctor's hippocratic oath ("First do no harm").

Ecopreneur: Never Let Them See You Sweat

Kristin Boekhoff | Posted 11.17.2011 | Healthy Living
Kristin Boekhoff

There comes a point in every entrepreneur's life when they think to themselves, "What the #$%@ am I doing?!" and August 14th was definitely one of those days for me.

Greening Hollywood Launches EcoPreneur Salon

Paige Donner | Posted 06.13.2011 | Green
Paige Donner

Being an EcoPreneur is simply infusing environmental practices in the everyday running of your business and capitalizing on a new product or service that is inherently environmental.

Greening Hollywood: Ecopreneur Eric Ritz's Global Inheritance

Paige Donner | Posted 05.25.2011 | Green
Paige Donner

Fundamentally, Global Inheritance asks, "Why can't a message be cool?"

Greening Hollywood: Ecopreneur Deirdre Wallace's Ambrose Hotel

Paige Donner | Posted 05.25.2011 | Green
Paige Donner

"In building the hotel, we just made really smart choices. Not necessarily thinking, 'Oh, this is a green choice,' but thinking this makes sense on an economic level."