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Eight Belles

The Risk Of Branding In The Derby Winner's Circle

New York Times | STEPHANIE CLIFFORD | Posted 05.25.2011 | Business

MINUTES before he was to appear live on NBC on Saturday as the presenting sponsor of the Kentucky Derby, David C. Novak, the chief executive of Yum Br...

Eight Belles Coverage: Did NBC Blow It?

New York Times | Richard Sandomir | Posted 05.25.2011 | Media

Eight Belles's death shortly after finishing second in the Kentucky Derby on Saturday raised anew a major question about how to cover parallel stories...

Eight Belles, Kentucky Derby Horse, Dies On Track

The Huffington Post | Posted 05.25.2011 | Politics

***SCROLL DOWN FOR VIDEO OF THE NBC COVERAGE FROM THE MINUTES OF THE CONFUSION AND THEN THE ANNOUNCEMENT*** AP reports: Big Brown backed up his trai...

Kentucky Derby: Cocktail Recipes, Celebrity Betters, And, Of Course, Really Bad Hats (PICTURES)

Huffington Post | Posted 11.17.2011 | Healthy Living

**UPDATE**: Big Brown was Saturday's big winner, but things did not end so well for second placer Eight Belles, who had to be put down after breaking ...