I often encourage people to introduce themselves and give us their "elevator pitch." Unfortunately, some elevator pitches encourage you to take the stairs.
Despite playing therapist and being exposed to sufficiently uncomfortable stories, my ability to approach unfamiliar faces been more beneficial than not.
In today's economy, advertising is expensive and business owners can't compete with corporate budgets. There's an easy, cost-effective way to rise above the noise. It's called speakmarketing.
People have actually gotten so tripped up on their own elevator pitch that they'll start over again and ask for a re-do mid conversation. How does that create the foundation for a trusting relationship?
Completely ruining your own conversational aims takes surprisingly little time. All you have to do is master one foolproof tactic: never, ever allow people a glimpse of who you really are.
What's so challenging about that elevator pitch? Have it down pat? Well has it impressed an investor? What if English is not your native tongue? Ah, well that's where our story begins.
We have an ever-shrinking attention span, so you need to capture someone's attention in a very short, succinct pitch.
Over the last fifty years, I have come across and worked with an array of entrepreneurs from a variety of industries, and I have noticed that there are certain preventable blunders that seem to crop up repeatedly.
Many professionals fail to build thriving businesses because they struggle to articulate exactly what they can offer. You know, that 30-second commercial that's supposed to wow.
