Take the first step and identify the elevator rant that your clients might come to you for a solution. Start with "I'm sick and tired of." Starting that way will help to define areas where they are likely to spend money on a solution.
You're an aspiring entrepreneur on your way to beg for dollars, and you find yourself on the elevator next to Warren Buffett/Marc Andreesen/Santa. How do you make use of what could be the most important 30 seconds of your life?
People have actually gotten so tripped up on their own elevator pitch that they'll start over again and ask for a re-do mid conversation. How does that create the foundation for a trusting relationship?
Over the last fifty years, I have come across and worked with an array of entrepreneurs from a variety of industries, and I have noticed that there are certain preventable blunders that seem to crop up repeatedly.