If people prefer to get your content on social media, why try so hard to get their email address? Two reasons: reach and control.
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If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.
Like social media, email marketing is where you nurture constituent relationships. But email is different from social media in a few critical areas.
It now seems possible that Barack's formidable organization might end up with a direct line into the White House.
Former Arkansas governor Mike Huckabee's surge in Iowa, from single digits in the polls to a virtual tie for the lead among Republicans, has captivate...
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