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How to Use Effective Online Advocacy to Grow Your List

Laura Packard | Posted 03.10.2014 | Impact
Laura Packard

The dirty little secret is that a lot of online advocacy doesn't necessarily accomplish anything offline AND it isn't growing your list either. So you...

How to Use Social Media to Build Your Email List

Laura Packard | Posted 03.04.2014 | Business
Laura Packard

If people prefer to get your content on social media, why try so hard to get their email address? Two reasons: reach and control.

Nine Powerful Ways to Build Your Email List

John Haydon | Posted 03.24.2013 | Small Business
John Haydon

If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

Seven Ways to Get More Results From Email Marketing

John Haydon | Posted 12.17.2012 | Business
John Haydon

Like social media, email marketing is where you nurture constituent relationships. But email is different from social media in a few critical areas.

Where Will Barack's E-Mail List End Up?

Stephen C. Rose | Posted 05.25.2011 | Politics
Stephen C. Rose

It now seems possible that Barack's formidable organization might end up with a direct line into the White House.

Huckabee Email List 70 Million Strong

Washington Post | Chris Cillizza And Shailagh Murray | Posted 05.25.2011 | Politics

Former Arkansas governor Mike Huckabee's surge in Iowa, from single digits in the polls to a virtual tie for the lead among Republicans, has captivate...