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Direct email marketing allows you to do three things at once: remind people of your work, promote your work and boost book sales.
If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.
Like social media, email marketing is where you nurture constituent relationships. But email is different from social media in a few critical areas.
One of the easiest and most profitable methods of monetizing your newsletter is to monetize the real estate within your newsletter.
WRAPmail is for-profit, but if we also can do something good, why not? My thinking was pretty simple: Featuring more missing children in emails should increase the number that are found.
Despite the prevalence of email and digital marketing and the stigma of junk mail, a recent study finds that consumers still prefer direct mail when i...
Apple customers have been used to it for years, but now more retailers are following in the tech giant's footsteps by emailing receipts to their custo...
After someone signs up for your newsletter, what will they see? A simple thank you page on your website is a waste of an opportunity.
There are lots of ways to capture customer loyalty. Tweet with me. Send me a nice email. But don't try to sell me on selling my friends. That's not cool.
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