Social media is the perfect tool for mobilizing your friends and colleagues to take action on a cause you care about -- sending a letter to a legislator, signing up to attend a rally, or spreading the word through their own social channels.
Spending money on advertising alone just doesn't work anymore. You are not the proud owner of your brand; your customers are. Listen to them and do whatever you can to make them happy, and watch your business grow - by leaps and bounds.
So I say to the worst Internet service provider in the world, to whom I have given dozens of hours of my time over the years dealing with their incompetent customer service and tech support professionals and their highly unstable platform, goodbye and good riddance.
When we're unthinkingly throwing "best" at our children or "xo" at a new business contact, we may be missing a crucial leap of imagination: what the person at the other end of the line may be feeling, thinking and expecting.
No one is more amazed than me by how much I've enjoyed -- and benefited from -- this personal return to the telephone. I find myself thinking about these dear friends and family members more frequently, like they're a regular part of my life, as once upon a time they so deliciously were.
Email needs a traffic cop, with the power to manage the electronic commons and keep things running smoothly and fairly. I say save email. And I think my friend Pete the Postman is just the man for the job.