Emarketer

Business Trends To Watch In 2012

The Huffington Post | Rieva Lesonsky | Posted 12.21.2011

Read More: 2012 Business Trends, Smallbiztrendcast, Survey Says, Health and Fitness Apps, Mobile Commerce, 2012 Restaurant Trends, Small Business News and Trends, Technomic, Emarketer, API Research, Small Business News

Heading into 2012, we're still facing a challenging economy, but it almost doesn't matter because there are so many ideas for savvy startups and busin...

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EMarketer CEO: Online Video Advertising to Increase 40% but Big Opportunity Is in Original Content

Andy Plesser | Posted 08.24.2011

Read More: Beet.TV, Geoff Ramsey, Online Video Advertising, Emarketer, Geoff Ramsey Interview, Marketing, Technology News
Andy Plesser

While online video advertising spending will increase by nearly 40 percent this year, the big opportunity for marketers is to create "useful" content...

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$54 Billion in Digital Advertising and Marketing: Where Is It Coming From?

Jack Myers | Posted 08.15.2011

Read More: Emarketer, Jack Myers Spending Forecast, Business News
Jack Myers

According to our exclusive analysis, U.S. digital advertising and marketing will increase nearly 16 percent to $54 billion in 2011.

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Internet Privacy: It's Between You, the Advertiser and the Platform

Pedro L. Rodriguez | Posted 05.25.2011

Read More: Google, Hemu Nigam, Edro, Newscorp, Facebook, Myspace, Emarketer, Transparency, Internet Privacy, Eric Schmidt, Security, Privacy, Technology News
Pedro L. Rodriguez

Considering the rich content that Google and Facebook leverage from their users for the benefit of their coffers, the vulnerability of their platforms to security breeches does not align with their best interests.

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Online Video Advertising to Increase 35 Precent in 2010, eMarketer CEO (video)

Daisy Whitney | Posted 05.25.2011

Read More: Foursquare, Gowalla, Connected Living Room, Emarketer, Technology News
Daisy Whitney

SAN FRANCISCO, Calif -- Online video is the fastest growing sectors in advertising, with spending expected to be up nearly  35 percent this year,...

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Why Turn to Mobile Marketing in a Down Economy?

Chris Brassington | Posted 05.25.2011

Read More: Mobile Marketing, Chris Brassington, Sms, Dale Earnhardt Jr., Scripps Networks, Emarketer, Chevrolet, Business Strategies, Business News
Chris Brassington

Mobile marketing offers an interactive experience for consumers and allows them to interact with a brand or advertiser at their convenience, with urgency and spontaneity.

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Android Closes In on iPhone, Smartphone Business May Become a Commodity (VIDEO)

Daisy Whitney | Posted 05.25.2011

Read More: Iphone, Smartphones, Blackberry, Android, Emarketer, Daisy Whitney, Video, Technology News
Daisy Whitney

Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer.

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