A lifelong athlete, Steven Kessler always had appreciated the importance of honoring your body by eating whole foods and exercising. Then ten years ago, while working in sales for a natural vitamin company, he met a guy named Eric Schnell.
At the end of the day, choices are ours to make. Though there are worst things in life than energy drinks, it is better to be educated now than sorry later. And remember: The rush comes first, but the crash comes later.
Why are so many teens and young adults turning to stimulant drinks and drugs? Given that I run a busy pediatric practice and take care of patients up to age 21 (or so), I went straight to the source. I heard the same things repeatedly.
As parents, we tell our children not to drink coffee since it might "stunt your growth," but we do not tell them not to drink these caffeine-loaded energy drinks since it might kill them. The risks and severity of the dangers of these drinks are not being recognized.
Advertisers frequently trade on the implicit trust we have in medical professionals to sell products for their clients. For example, an advertisement promoting the consumption of 5-Hour Energy has recently been running on television.