My colleagues and I agree that we all experienced components of apathy at one time or another, that in fact, all people experience periods of apathy. But do these episodes become more frequent or intense as we age?
As small business owners, we have become so overburdened and overwhelmed by the constant bombardment of our marketing to-do list and social media strategies, I think we sometimes forget that what should ultimately drive our small businesses is enthusiasm.
Yesterday, Obama spoke at a large rally that was intended to help rally the Democratic base for the midterm election. But will his party be able to narrow the enthusiasm gap with Republicans? The indicators aren't encouraging.
Organizing For America, which was born from the Obama campaign's emailing list, needs to identify the real source of its problems: the fact that Barack Obama is not making voters as enthusiastic as he once did.