I was in a place in my business that I had to prove to myself that I could actually make money. Quite frankly I had to convince my husband as well. I decided it was time for a challenge - a benchmark. It was time to get serious.
How does this syndrome apply to start-ups? In an extremely competitive environment, it's all too easy to fall into the trap of trying to downplay difficulties and cover up sore spots. The truth is that any start-up that is not having growing pains is probably not growing fast enough.