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Era of You

Why Mobile Matters in the ‘Era of You'

Kristen Lauria | Posted 09.08.2013 | Technology
Kristen Lauria

While mobile computing is becoming the darling of marketers, its explosive growth rate is rather daunting, with more customers shopping via mobile devices every day. Forrester Research anticipates mobile commerce will exceed $31 billion by 2016. And by 2020 there will be 10 billion-plus devices in the pockets and palms of consumers.