There was a time when it was considered inappropriate to discuss sex and sexual anxieties. Certainly, what you got up to in the bedroom was nobody's business but your own. You would probably rather have all your teeth removed with no anaesthetic, than admit to a complete stranger that your sex life had dried up.
he ubiquitous and unabashed ED message, that real men have rock-hard erections, is delivered by rugged, denim-clad actors who promise that the man who pharmaceutically re-ignites his "readiness" will return unparalleled pleasure to his female partner (the women in these ads are beside themselves with grateful anticipation).
Aging is something young people will always -- understandably -- view with a mixture of dismissal and dismay. The response to the idea of senior sex is a bit like the response to the horrific acts of a survival series: we don't want to go there, but there is pleasure to be found in imagining from a safe distance just how difficult it must be.