It is not the responsibility of The Help to be the be-all, end-all big-studio movie involving the Civil Rights Movement. It does not concern itself with those who actively fought for freedom because that is not the story being told.
About 18 months after Avatar turned everyone into a 3D fanatic, the 'cool' factor is wearing off, as audiences are realizing that most 3D isn't going to blow their minds or take them to another world of immersion.
Fox, Warner Bros, Sony, and Universal have announced this week that they will begin offering 'first-run' theatrical features on Video On Demand through DirectTV just sixty days after their theatrical release.
What do The Wolfman, Salt, Knight and Day, The A-Team and The Town all have in common? They're glorified B-movie thrillers mocking theatrical audiences by unleashing more substantial versions on home video just months after release.